Sphere re-brands as Surphace
Surphace is also a name that weaves incredibly well with our 2010 product roadmap, which includes, among other things:
* S4 – our self-serve platform currently in alpha (you can sign up for beta right here)
* SurphBoard – a spiffy updated editorial UI for our larger partners
* A url shortener in stealth mode – strategic to other products
* A real-time conversation thread, showing topical surphing in motion
* And a few more that we can’t yet disclose…. :)
Nothing else about us will change. Practically our entire team (plus a few talented additions) remains intact since the acquisition 18 months ago, and we couldn’t be happier with our extended family at AOL.