How does the way a poll is conducted influence the answers people give? In this explainer, Pew Research Center's Courtney Kennedy walks through what to know…
What’s your annual income?
Did you vote in the most recent election?
Have you ever been addicted to prescription drugs?
People tend to give more honest, accurate answers to sensitive questions like these when there isn’t a real, live person asking the question. Our newest Methods 101 video explores the concept of mode effects. 📹






