Jun 8, 2025
Finally made it to SXSW
It’s been about a decade since I first tried - and I never made it to Austin.
Even this week, when it was practically on the doorstep, my Moby Dick of events nearly slipped away again.
But today I caught a taste: the premiere of Victory - new music and short film from Slick Rick, Idris Elba, and Meji Alabi.
Slick Rick still sounding slick at 60.
The music spans genres but stays rooted in hip hop. The visuals? Everything you’ve been missing from music videos.
Looking forward to hearing the full album, and maybe catching a bit more SXSW next time.
#sxsw #sxswlondon #Victory #music #hiphop