TAB Events: #ELFBeautyExchange - ELF Cosmetics Goes Public!
Last week was a pretty busy one for me! I spent the first half of the week in Texas on business and then returned to New York just in time to participate in a huge celebration. As many of you know, I’m a member of the #ELFBeautySquad where they send me complimentary boxes of goodies each month for me to #playbeautifully and post about on my social feeds. So, it’s safe to say I’m a huge fan of ELF! If you weren’t aware, last Thursday ELF Cosmetics debuted as a publicly traded company on the New York Stock Exchange. And to celebrate, they invited a number of their beauty squad members to spend 24 hours with them to ring in this achievement (pun intended).
The event began with a check-in at the new posh Beekman Hotel in Lower Manhattan to drop off our overnight bags and freshen up before heading to Williamsburg where we spent the night partying and mingling at the Wythe Hotel. Thursday was a super early morning as we had to be up and ready to leave the Beekman at 7:45AM to head over to the New York Stock Exchange. After a brief history lesson on the NYSE (established 1792) and the building - which still features the gilt architecture from the original structure, we were guided onto the trading floor which is actually far more civilized than movies of years gone by liked to portray. We had a great time watching the ELF CEO and creative director ring the bell and then continued the afternoon with more fun!
After lunch we headed down to the Battery Park area for helicopter rides! Now for those who don’t know, I’m a nervous flier when it comes to large passenger jets - like say Boeing 787s and Airbus A380s. So, hopping into a tiny helicopter that could maximum seat 7 people (including the pilot) and where we were required to give our true weight before we got on the helicopter was definitely a little nerve racking! But I’m glad that I opted to go because it was really beautiful to see the new World Trade Center from the air and to get an aerial view of the Statue of Liberty, the harbor and all the way up to Central Park South! Ironically, take off and landing in a helicopter was far smoother than any regular flight I’ve ever taken (looking at you AA flight from LAX to Sydney >_<)!
Anywho...after all of that adrenaline, we rounded the afternoon out with a stop into ELF’s flagship store in Noho for a comped shopping spree. Now I go there often because even though I do get tons of goodies from ELF on a regular basis, I’m not opposed to buying products that I either use so much that they need to be replaced or that maybe aren’t on ELF’s agenda for promotion at the time. So, yes I did a bit of shopping and stocked up on goodies.
Overall, although I was tired last week from the traveling and events, I had a fab time! I got to meet a group of lovely beauty influencers from the tri-state and across the US. I got to experience a few firsts: 1st time to the NYSE and 1st time in a helicopter. And of course, beauty enthusiast that I am, any time I can be around like-minded beauty mavens and lovers, it’s always a good time!
For more info on ELF cosmetics or where to buy if you don’t have an ELF boutique near you visit www.elfcosmetics.com or follow them on Instagram @elfcosmetics