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CBS, Turner sell out March Madness in record time.
CBS and Turner do not comment on how each stage of the March Madness is priced, but TV buyers say that the late-afternoon Final Four broadcast fetched as much as $825,000 per 30-second spot, while the prime time window commanded around $950,000 per unit.
Big Money Pours In For B-Ball’s Big Dance
The phenomenon known as March Madness got underway yesterday evening. CBS and Turner once again taking in record ad revenue for the three-week event that some media buyers are now saying has surpassed the Super Bowl as the place to be in TV. Buyers say weekday and weekend 30-seconds spots in week one are going for between $60,000 and $75,000, while primetime units are approaching $200,000.
March Madness starts March 19, with CBS and Turner splitting the games. All 67 games of the NCAA basketball championship will be televised on either CBS, TBS, TNT or TruTV. Mobile app NCAA March Madness Live offers direct access to all games in the college basketball championship.
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