#techmap

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Moon Suit Problem?

In an earlier comment on the second NASA monthly report on the Artemis Mission, I said they didn’t report on the Moon suit. They called it a space suit. I thought a space suit was used in space, EVA, but NASA needs a Moon Suit. They also need a new EVA space suit, I did realize what they were talking about, but I thought they were too short about it. TechMap gives us a good review of the Moon…

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Replacement for Starliner?

Starliner doesn’t compare to Dreamchaser? Dreamchaser can land at an airport with a long runway, because it does not use toxic fuel. Dreamchaser was not what NASA was looking for? Dream Chaser was not selected for the commercial crew flights; NASA chose SpaceX’s Crew Dragon and Boeing’s Starliner in 2014. Because, I’m guessing, NASA thought an advanced Shuttle would take too long to…

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It has been a few years, but we're getting the band back together for some new episodes of the Techmap digital marketing podcast. This short episode introduces what the podcast is all about and what we'll be covering. Don't worry, it's short and sweet, but the next episodes will be much more in-depth and packed with value.

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In this episode I talk to Russell McAthy from marketing attribution consultancy Deliver Insight. Russell introduces what attribution is and how it links to understanding the lifetime value of a customer. We talk about brand and performance marketing, understanding attribution and digital metrics for making tactical marketing decisions in a cross channel, online and offline world.

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In this episode we talk to Will Nicholson and Nigel Foote from content agency TVN. They are experts at producing content for marketers and with the glut of content pouring at us each and every day, Will and Nigel talk us through some tools and techniques marketers can use to make sure our content gets seen by our target audience. It's interesting stuff.

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James Murray is the UK lead for search advertising at Microsoft. He joins the Techmap podcast to talk about his vision for the future of search advertising, sharing some best practice tips for PPC success along the way.

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For this week's Techmap Podcast I talked to Mev Bertrand, Head of Research for consumer neuroscience agency Neuro-Insight.

Mev talks about the use of Steady State Topography - a patented biometric test that measures the brain's response to stimulus - and how they have used this technique to improve advertising effectiveness. It's a fascinating area of market research and one that complements more traditional quant and qual studies.

Links Mentioned in the Show:

If you would like to see Mev's presentation, including the

two video case studies click here

.

You can find examples of research from Neuro-Insigh such as the studies Mev mentions for

Twitter and Ocean Outdoor here too

.

Connect with Mev:

You can find Mev on

Linkedin here

.

Follow

Neuro-Insight on Twitter here

.