In my qualitative analysis, I compared two popular female artists music videos and observed how they represented women in their video. The music videos were Partition by Beyonce and Dark Horse by Katy Perry. They both portray a female lead, but convey different messages in their music video and lyrics.
In both pop artist’s music videos, the main focus is a female lead. These two objects convey different messages to the viewers in relationship to feminism. The first music video, Dark Horse, has a strong message about female power and loyalty. This is done by having Katy sit on a beautiful throne with different men longing for her love and offering her gifts to impress her. Her power is shown by the way she turns the men into sand if she suspects them of something bad or unworthy. This gives women an image that men are not the only ones that are in control of a relationship. She is also portrayed as very beautiful but does not give in to the needs of anyone else but her own. In the second music video, Partition, Beyonce showed the opposite view of women. She is dressed to impress her man and longs to get his affection. She is somewhat objectified in this video because she is giving her male partner a dance show making it look like she is his entertainment. These two objects are very different from each other and show different messages on the issue of feminism.
I learned that different female artists can really differ in how they represent themselves in their music. For the "queen" of R&B, Beyonce has a strong female fan base and her portrayal of herself being an object of a man's affection can influence how women represent themselves. Even though Katy Perry's song was a huge hit as well, Beyonce still has an overwhelming number of views and downloads for that one song, which shows how big of an influence she can be.