#ten tree

[lavender-insights]

Today was a good day. Also, yes, I love @tentree. Day 51 of 365

[ethereallygay]

I feel like I’m fulfilling an inordinate amount of lesbian stereotypes rn

[shadowy-pheonix]

🕊Fuckin around on Snapchat 🐶

[allanglanville]

🌲

[shadowy-pheonix]

🐼 phone bit the bullet, haven't been on here in a lil

[red-lights-of-doooooom]

Instagram and its Commercial Implications: Is Tentree a Company For the Environment or For Themselves?

One of the newest companies to walk the line between environmental good and commercialism is Tentree. A Canadian online store with over 2.6 million followers on Instagram, it’s “earth-first apparel” claims to plant ten trees for every one item purchased. With an increasing number of concerns and action being taken for climate change, it appears to be an outstanding concept. However, it does raise a few questions. Is this clothing company capitalizing on the sad state of our current environment? And would they make as much money if there was no promise of tree planting going on? It seems rather convenient that they have chosen to advertise using a medium (Instagram) where 75% of its users are between the ages of 18-25 (https://blog.hootsuite.com/instagram-demographics/). A recent article called “Do Younger Generations Care More About Global Warming” stated that “70% of adults aged 18 to 34 say they worry about global warming compared to 56% of those aged 55 or older” (https://climatecommunication.yale.edu/publications/do-younger-generations-care-more-about-global-warming/). These two statistical realities make Instagram a great platform for sales and commercial outreach. 

As we have discussed in English class, all media, including Instagram, have commercial implications. In this case, Tentree makes money from its followers and their need to purchase something that they think is helping with climate change, all the while posting pictures of their recent purchase. Their sustainable and environmentally-friendly new clothes will undoubtedly be posted with #tentree so everyone they know is aware of their guilt-free shopping spree. Instagram’s $105 billion dollar worth is representative of its commercial influence that helps businesses drive revenue through carefully constructed content. (https://mediakix.com/blog/how-much-is-instagram-worth-market-cap/). However, in a time where consumer choices are heavily influenced by the likes of Instagram and Facebook, at least this company is attempting to go beyond profits. In a nutshell, it’s hot to care about climate change, and Instagram is helping Tentree to convince buyers to purchase their product, guilt-free, ultimately making the consumer feel cool! By the way, I love my #tentree sweatshirt!

[theg0odvibe]

Is magic mike 3 hiring or like 🤷🏼‍♀️

[lavender-insights]

Could decide whether or not I liked the black and white better. I'm too indecisive.