Fashion Promotion
The research for this project can be found here. Created in response to a brief to produce a campaign and fragrance for a UK based fashion brand. After extensive research the brand most suitable to the ethos of the fragrance was J.W.Anderson. Here you will find the media schedule, press kit and a book describing the notes of the unisex fragrance - XXXY. Please note that this is part of a university project and is a hypothetical concept.







