Rubie Striker ⟶ @rubiestriker - Tumblr Blog

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Mindful Fashion is a digital platform where fashion, art, mental health and culture converge to raise awareness of mental well-being within the fashion industry.

#fmp

#video-full #research #words #fmp

#background-dark #fmp #words

De-CONstructed fashion

#research

GET DRESSED / an editorial concept derived from de-constructed fashion.

#slideshow #publication #imagery

Fashion Promotion

The research for this project can be found here. Created in response to a brief to produce a campaign and fragrance for a UK based fashion brand. After extensive research the brand most suitable to the ethos of the fragrance was J.W.Anderson. Here you will find the media schedule, press kit and a book describing the notes of the unisex fragrance - XXXY. Please note that this is part of a university project and is a hypothetical concept.

#text-right #xxxy