#thebrief

[502kayleigherwee]

Week 1: The Brief

Introducing week 1, the brief and GRAD502 12 week course.

The Brief:

KEY WORDS: Community, cause, communication, voice, conversation, promote, provoke, ignite, disrupt, activate, recognition, incite, integration, responsibility, accountability.

AIMS To develop a design system for an awareness campaign, in which specific outputs will be resolved to convey visual communication around a chosen topic. Throughout the duration of this project students will: ––locate and collate relevant content, data, and research. ––manage and undertake an iterative design process. ––develop and produce typographic and image assets. ––implement a design system for final design outputs. ––integrate final concepts across selected collateral, and appropriate formats (e.g. printed, digital, or three-dimensional).

OBJECTIVES The resolved design outputs will: i. Present a design system for an awareness campaign that uses appropriate design assets, elements, and formats relevant to the topic, context, and audience. ii. Communicate effectively to have impact, meaning and be relatable to a Gen Z demographic in Aotearoa.

Assignments:

Formative - due week 6, August 25th 5pm

1. PROPOSAL PRESENTATION DUE WEEK 6.1 + 6.2 FORMAT: 10 minutes x 10 slides. 

2.  2. PROPOSAL PRESENTATION DOCUMENT FORMAT: A3 landscape PDF (minimum of 10 pages)

3. DESIGN RESEARCH + DESIGN PROCESS TUMBLR BLOG Weekly design research and design process work to be uploaded to Tumblr.

Summative - due Week 13, October 27th 5pm (worth 100%)

1. PRINTED MATTER: 8-FOLD A3 POSTER ZINE A3, colour, printed double-sided and folded.

2. AWARENESS CAMPAIGN PROJECT DOCUMENT i. Summary of you approach: conceptual and contextual, your thinking, ideation, iteration, prototyping, data,research, visual assets, processes and systems. 

ii. Final Campaign Artwork: minimum 3-page design portfolio spread with annotations, to be inserted into the Awareness Campaign Project Document. Finished artwork to include a minimum of 2 final designed outcomes that must employ two formats: printed, digital or three-dimensional that responds, connects and gives meaning to the topic investigated and integrated within project. FORMAT: Printed, bound A3 landscape and PDF or fixed-layout EPUB, 1000 words minimum (APA 7th).

3. DESIGN RESEARCH + DESIGN PROCESS TUMBLR BLOG To evidence: weekly research, investigation, testing, ideation and documentation in support of your final campaign design outputs.

[ma5ey]

"The Brief" by Junction - a newsletter you actually DO want to read each week

// FEBRUARY 2ND, 2021

Dozens and dozens of updates and newsletters with largley irrelevant and shallow content from sites and companies that you once downloaded some freebie from, mixed in with the odd gem you actually DO want to read.

So when you find a credible, relevant and genuinely interesting weekly wrap of all the happenings in the digital world, you grab it, favourite it, prioritise it in your reading lists, and share its existence with your readers.

Introducing "The Brief" by Junction

One such email subscription is The Brief a weekly wrap of what's happening in digital that not only summarizes what's going on, but thoughtfully explains why it matters.

Prepared and offered by Vancouver-based digital agency Junction, The Brief arrives in your inbox every Monday ensuring that you are kicking off the working week armed with a solid understanding of what's what in digital.

Just this morning Conner Galway, President of Junction and the brain behind each week's edition of The Brief covered the past week's "Gamestock" debarcle in as clear and concise a manner as I have read anywhere else - thanks, yet again, Conner!

The Brief is refreshingly free of discount deals and in your face sales pitches, goes down well with your Monday (or in my case Tuesday) morning coffee and if you don't agree with me, can be easily unsubscribed from at any time.

That's it really.

I just enjoyed this morning's edition so much that I had to tell you all about it.

Enjoy.

Subscribe to The Brief

[ktchsh]

I've had the fantastic opportunity to be sent to #kmsessionsalon classes by @candyfuegen @incognitosalon ! And just yesterday I completed my 3rd class #thebrief these are a 4 part class set and my next class will also include a graduation presentation! 😖💖 I'm so grateful to have this chance to further my education and get to be a part of the #kmeducation experience! Stay tuned for pics from graduation in October! #thankyoucandy #lovemyjob #lovewhatido #kevinmurphy #lovekevinmurphy #learningnewthings #inspired #dichotomy #gottagoincognito #salonincognito #soexcited #bestjobever #haireducation #cosmotologist #fashion #environment #performance #salonservicegroup (at Salon Incognito) https://www.instagram.com/p/B1ZBMtTANOf/?igshid=1php08lpegzcx

[clairehollingworth95]

[joedawunit21-blog]

The Brief

Tipping points, towards a Commission of Platforms

“We carry around with us redundant bits of information, through our phones and other devices that can become aggregated together as a collection of disparate parts. Our understanding of the world is based upon fragmented feeds and unauthored articles. This year we want to plex the otiose participant to re-engage their fragmented bits of information towards the design of a theatre through the commission of a platform. We want you to offer architectures where people can participate on multi-levels in multi-times, a place that is constantly being renegotiated through participation and occupation.” 

[seeteee-blog]

Nakakahiya naman sa'yo. #timemagazine #thebrief

[experimentalwritingalexcla-blog1]

The Brief:

Digital Worlds and Expanded Texts

Develop an experimental writing PDF.

Accompanying this should be a blog or journal

outlining research made during the making process.

Students may want to develop themes from

assignment one. The assignment can include physical

components utilizing text and writing, such as

sculpture, performance and video, but these will need

to be presented in an experimental way in the PDF.