I wake up after sleeping 11 hours and feel great! I hit Silicon Valley to Restaurants: The Path to Equality with Open Table CEO Christa Quarles, which turns out to be a great Plan B when my first choice, Leading for a Culture of Innovation and Creativity, is full. There are only about 20 people present but more trickle in as the talk gets going. I lament my failure to figure out breakfast yet again and snack on patriotic colored M&Ms snagged from the WeDC house. Where is Jose Andres to help feed the hungry when you need him?
It’s about belonging. Belonging makes people more productive and happier. When Quarles was first starting out, she took her Harvard MBA to Merrill Lynch, which just a few years earlier had outlawed strippers on the trading floor. She joined the company’s all-male basketball team in order to be one of the guys and accepted.
When more women are present, the workplace becomes less of a locker room. Eighty percent of women in the restaurant industry have experienced sexual harassment, and the #MeToo movement has prompted some self-reflection:
What have I been able to take for granted on my way to the top that women have not, and what can I do to fix that? –Top Chef’s Tom Colicchio, in an open letter to the restaurant industry.
What did I see and what did I let slide? –Anthony Bourdain in an interview on The Daily Show.
We are in the middle of a reckoning. Quarles makes the business case for increasing the number of women at senior levels, similar to other SxSW speakers. She believes leaders can be effective in setting the tone. At Open Table, 38% of its executive staff and 43% of its workforce are female.
It’s not a pipeline problem. The Board List has more than 2,400 qualified, vetted women capable of serving on a board. Still, 75% of the largest IPOs between 2014 and 2016 had zero or one woman on their boards.
She cites a recently updated diversity study by McKinsey: Companies that are more diverse use more data, process it more carefully, and are more innovative.
Leaders can make change and can make it quickly. Quarles gives a Silicon Valley example: From January to April 2017, 14% of new hires in engineering positions at a particular company were female. Then the leadership stated: “Hiring a diverse engineering team is a priority.” From September to December 2017, 50% of new hires in engineering positions at that company were female.
Open Table is proud of its initiatives to foster diversity, equality, and community. Open Table changed its recruiting process, scrubbed job descriptions to ensure they were gender neutral, and removed identifying information from resumes, such as the names of universities. They require two women to be on the finalist list for any engineering position–if there is only one minority candidate, that person becomes the diversity candidate.
Open Table hosts “Open Conversations,” a forum for women to network and discuss issues; WOOT–Women of Open Table–brings in speakers; and the company also broadened its efforts to create programs to support the full lives of employees, regardless of gender or parental status.
At SxSW 2018, Open Table announced the Open Kitchen initiative, which encourages restaurants to pledge to operate a safe and respectful workplace that stresses gender equality; look for the badge denoting these restaurants on the Open Table app.
I justify going to the This Is Us Cast Panel because I deprived myself of the season finale sneak preview yesterday afternoon. Mandy Moore, Milo Ventimiglia, and Justin Hartley are present, and similar to the Westworld cast, they talk about collaboration, teamwork, and the importance of having supportive colleagues.
The interview feels like an US Weekly article conducted by the show’s biggest fangirl. One point that stays with me is Ventimiglia’s story about encountering the rare fan who just wants to say thank you and connect, as opposed to collecting some sort of prize–a hug, photo, or memento from the show–to impress others. He says, “If you lead with love, you should have a good life.” Connection is a recurring theme this week.
Thank you Austin for keeping it weird. While waiting on the street corner for my cauliflower tacos, a man passes furtively by wearing a dark trench coat and hat, clutching a live brown hen to his bare chest. Story prompt–go!
My tolerance for the panelists in Five Major Generational Shifts and Understanding Gen Z fades quickly. Maybe I am annoyed by their glorification of SnapChat (”The stories disappear so if I don’t check it out, I’ll miss out.”) Maybe it is because of their efforts to foment FOMO in others by asking everyone to take a pictures of the room and post it to social media. Maybe it is because of all the like, verbal graffiti–like seriously!
A few points to pass along before I bail on this session: 1) everyone is a content creator; 2) remote work is the new American Dream; and 3) Generation Z is the side-hustle generation.
I return to the standby line for the IDEO presentation, Leading for a Culture of Innovation and Creativity, which I had mistakenly abandoned to hear Generation Z. This is the second of three runnings for the popular talk. A spot opens up with about 15 minutes left so here are a few takeaways from the tail end:
Create 5 to 7 design principles for your product, process, or team and review them when you are making key decisions.
Communicate progress back to everyone who touches your work.
Save time for problem-solving when you get close to launch.
For my last night at SxSW I put on comfy clothes and stroll over to the Alamo for The Dawn Wall, a documentary about free-climbing the face of El Capitan. It is well-paced and suspenseful, and the views are harrowing. But mostly I enjoy what the narrative says about partnering and overcoming adversity. And of course, it’s cool to have the film’s talent on hand to answer questions. On a scale of 1 to 5–movie goers get to vote for the film festival’s audience award–my friend gives it a “10.”
It wouldn’t be a trip to Austin without some breakfast tacos, so I make a quick stop at Torchy’s on the way to the airport. Delicious! Until next time Austin …