street fashion floods dongdaemun design plaza and nightclubs amp up for the last great afterparties of summer. with seoul fashion week just around the corner as the first event on the global fashion week calendar for the s/s 2024 season, the the goal is to go bigger and better than ever. to turn more eyes than ever to the event, a partnership with several management agencies based in seoul has been announced, not the least of which are the four companies calling the new the four building in seoul home.
seoul fashion week officially takes place from september 5 to september 9. unofficially, a kickoff brunch is being held the day prior, beginning the week in earnest for the celebrity masses of seoul. talent from adagio, culture creative, everlast entertainment, and secret garden have all been courted to take place in the event to help raise the event's profile. naturally, in exchange for front row seats at shows and top-tier access to all of the week's activities, the talent rosters of these companies, regardless of typical vicinity to the fashion industry, are expected to show up and participate in organized events and press calls.
event schedule:
the following are event highlights to prompt thread and plot setting ideas. this is not necessarily all-inclusive of all possible seoul fashion week-related settings that can be used for the event. everyone is welcome to explore the seoul fashion week website and related news for further ideas.
sept. 4 - marie claire korea brunch: hosted by the popular fashion magazine, the marie claire korea brunch will be held the day before fashion week kicks off. the brunch will be held at the rooftop event facilities of the four's northwest tour (housing adagio's offices and facilities). brunch will be prepared by private chefs and mixologists to launch the week off right. after taking the mandatory pictures at the small red carpet photo op area, the atmosphere will be fairly casual and attendees may mingle as they wish, though marie claire korea staff and fashion press will be present. attendees will include celebrities, social elites, designers, and fashion journalists. free goodie bags will be on offer from several brands, spanning beauty, jewelry, and food industries. as this brunch is held at the recently opening the four and is meant to spark the buzz for fashion week, attendance here will be most expected. sept. 5 - 9 - runway shows & exhibiton: a complete schedule of runway shows and the adsb andersson bell exhibition can be found here. a number of front row seats to each show will be dispersed among celebrity guests as seen fit, as will admission tickets to private visiting hours to the exhibition. it is common for brands to welcome celebrity guests to dinner or reception after the show. sep. 9 - dazed korea x ul:kin x cahiers seoul fashion week afterparty: as fashion week comes to an end, seoul collection brands ul:kin and cahiers join fashion magazine dazed korea to serve host to the most exclusive afterparty of the week at a high-end hotel and club venue in seoul. a night of dancing and djs, this is a guest list only party for seoul's top stars... and anyone else who might belong to a top seoul entertainment agency. after a week of photo ops and always being on, the afterparty promises to be a lively end to a busy week.
event prompts:
the following prompts can be completed until the end of the event. completion of each prompt will result in earning one booking point, for a total of up to five booking points. for ease of access, please tag completions of these prompts with #thefoursfw.
threads: complete at least five threads related to the event. each of the threads must be with a different muse and you must make at least three posts of your own towards each thread (starter / reply / reply or reply / reply / reply). this prompt may overlap with the other thread prompt below. new interactions: participate in threads with at least three muses your muse has not previously threaded with. you must make at least three posts of your own towards each thread (starter / reply / reply or reply / reply / reply). this prompt may overlap with the other thread prompt above. participation proposal: submit a proposal for your muse to be involved in seoul fashion week festivities in some way other than watching a runway show or attending the brunch or afterparty by using this form. feel free to get creative, as long as it can reasonably fit within the scale and budget of seoul fashion week. some example ideas are: modeling in a runway show, having a runway show for their own brand, giving an opening or closing ceremony performance, giving a performance as part of a runway show, djing an afterparty, acting in or directing a campaign film for a seoul fashion week brand, filming a fashion week vlog, etc. character development item: create and post a character development item related to the event. if the muse completes the participation proposal, this can be related to that. if not, you're welcome to make the item related to the skeleton of the event itself. some general example ideas for character development items can be found here. the source submission: submit an article, forum post, or blind item to the source blog related to the event.
ooc info
this event will run until saturday, september 16 at 6am kst (acceptance time). please tag event-related posts with #thefoursfw. participation in this event is optional, though encouraged.












