We are all broadcasters now.
Newspapers once led the news agenda, and in some countries they still do. But in recent years the extensive growth of digital journalism and platforms has meant information sharing has changed.
In 2014, that growth will continue.
Two decades ago the innovation of 24-hour news channels once herald the change from traditional news output to more conventional broadcast units.
Whilst 24-hour news channels let us know what was happening all the time, led by CNN in 1990 during the first Gulf War, the role of the journalist and the way that news is broadcast is constantly evolving as technology does.
The dawn of the digital era asks some key questions:
How should news be gathered and reported?
Are we relying less on traditional outlets?
In the last three years, the growth of mobile devices (especially smartphones) and social networks has given the audience an opportunity to be part of a new narrative, turning them not only into the viewers of news but the publishers, what could be termed ‘mini-broadcasters’.
Paul Grabowicz writing in Berkley.edu on the transition to digital journalism says:
“Blogs, mobile devices, social networks, microblogging and other digital tools have allowed people to publish their own stories and cover their own communities.”
This amateur publishing has been called many things. Some people don’t like the term ‘citizen journalist’, some prefer user-generated content, others like ‘audience participated’. The truth is, the audience is always part of the story in some way or another. But the tools we have nowadays allow the audience to be involved from the start.
One of the first instances of this type of amateur reporting were after the events of 9/11 - many of the first images emerging from the New York attacks were captured by onlookers. The recent riots in the UK, the Arab Spring and the typhoon in the Philippines show that ‘everyone’ is an eyewitness and much of the news content is no longer just captured by professional journalists. Newsrooms now know it is best to seek out and find those who can - from their personal experiences - help to share and tell the story.
Traditional media and broadcast media are slowly realising that the role of the audience is much more important than it was ten years ago.
New technology, social media and the dominance of smartphones gives the audience the opportunity to take hi res images and record good quality videos. And whilst 20 years ago we waited for the news channels to break news from correspondents on the ground or the newswires, new media has allowed one to spread the word quicker than any 24 news channel once thought it could do.
It’s True We Really Are All Publishers Now
http://www.pbs.org/mediashift/2012/01/its-true-we-really-are-all-publishers-now-including-brands025/
When Everyone Is An Eye Witness What Is A Journalist
http://blog.storyful.com/2013/04/21/when-everyone-is-an-eye-witness-what-is-a-journalist/