Black Friday theorising!
So if it's Sam and Donna that could point to it happening after the infectikn and maybe the infection was contained?
Or if it's Dan and Donna it could mean before the infection or the infection was reversed/rhet-conned.
Since it's in Hatchetfield it will probably contain referances to tgwdlm stuff and characters. The song at the end sounds like it holds clues, "What if tommorrow comes to break the dawn." Could be a referance to Cthulhu's earth-shattering powers. Or slight referance to Gremlins since it does have that feel. Like how if you survive till the morning it ends? Plus the start, when Donna and her co-host are talking. 'Storm' might be a referance to Cthulhu again and there being a sky a sky-ripping storm and green stormy sky when he is prophecised to come. Obvious Cthulhu is everywhere. The toy is possibly corrupting, turning people against each other and making them violent. Wiggle might at first seem cute and maybe a little scary, like the end song because it seems nice and a little creepy but okay, but maybe slowly wiggle his way into peoples minds and take over the world.
Also on the shelf Wiggly is on there is a monkey/ape under him? (Possible referance to his minion or another character?) Plus another one...Can't quite see it but looks sort of stick-like.
Okag the other toy looks like a wide-grinning cheeta or wild cat. Another minion of his?
The brand tag on Wiggly also says, 'Uncle Wiggly's toys' so...maybe he's already been here or corrupted the original Wiggly and adopted his 'father' (Uncle Wiggly)'s name?