“This Is How We Do” Music video pictures.
Take a close look at the way in which perry tries to adopt blackness as a cool summer feature. She gets to choose in what she purchases and buys (commodification and capitalism) including culture. Like Nails, Tacos, and hair (weave and edges) which are based on Asian, Black, and Latinx cultures/stereotyes. She imagines that by buying and wearing these things will make her cooler and fun. However this culture cannot be bought or taken, which is why she looks so unnatural posed against theses images. This is the same with blackface, which poses white people to imagine and embody their ideology of what they see in black people (blackness) for comedy and commodification. Katy Perry unintentionally does this same thing, it is blackface in a new form but with same intention: escapism/white suprimacy/commodification.
This song is sampled from a classic 90s black anthem by Montell Jordanm called “This is How We Do It”, which is even more concerning.












