Generate ideas for Translate and Transform brief.
Conduct initial research to develop my ideas further.
Create 1-2 practical experiments around 2 of my ideas.
Use tutorial feedback to direct further research
Use further research and feedback to being developing final idea.
Create mockups of my final idea
Begin creating my idea using research, reflection and tutorial feedback.
Generate ideas for major project.
Start initial research around my ideas.
Research into the business mindset and how to run a small business.
Contact small business to ask for an interview or chat about their personal experience.
Research around user experience and start looking at how users interact with a brand's identity.
Research into existing businesses that combine multiple concepts.
Interview Lav who is employed at a vinyl café in York.
Research why florists and ceramics studios do not already coexist.
Visit a ceramics cage to understand how they have created their customer experience.
Define the concept and audience of my business, using my initial research.
Create learning agreement and action plan, based off my research and tutorial feedback.
Research contemporary brands that combine two business concepts.
Refine learning agreement, using tutorial feedback and further research.
Use this research to experiment with a range of mediums that will help to form visual identity mock-ups.
Research contemporary florist and ceramic artist brands, to see how they have established a unique brand.
Use research to experiment with digital software that will help to for visual identity mock-ups.
Use my research into how to make small brands successful and contemporary design to create 5-10 sketches of a visual identity for my business idea.
Use my experiments to quickly visualise 3-4 of my initial sketches.
Conduct research on what my target audience are appealed towards to inform the development of my idea.
Use my audience research to narrow my ideas down to one idea which holds the most potential.
Create a Pecha Kucha that shows the development of my idea and project.
Develop my idea using audience research and tutorial feedback.
Begin to create layouts for my process book, using my research and experiments to inform my choices.
Continue to research around industry trends, to see what is popular right now and what I may need to avoid.
Create mock-ups of my visual identity to put my existing design into a realistic environment.
Reflect on these mock-ups, using my target audience and primary research.
Refine my designs using my research on industry trends, reflections and tutorial feedback.
Continue to develop layouts for my process book, using the development
of my project to inform what I include.
Use Adobe dimensions to look at the customer experience my brand creates.
Reflect on my customer experience, using primary research around
current businesses.
Refine my design using primary research, reflection and tutorial feedback.
Test print my process book and reflect on my designs.
Research around how contemporary businesses advertise their branding
to their customers.
Use this research to refine my designs.
Using mock-ups and Adobe dimensions, place my refined design into
a real-life setting.
Refine my designs to solve problems I may face when placing them
into mock-ups.
Continue to develop my process book, making sure to clearly show
the narrative of my project.
Create a presentation showing my current designs and my reasoning
behind them.
Use my presentation feedback to conduct relevant research around
my area of interest.
Use my presentation feedback and further research to refine my designs.
Continue to refine my designs, solving problems I may face using research and experiments.
Place my final designs in a presentation and other appropriate assets
to clearly show what the brand will look like, what the customer experience
is and why it will appeal to the target audience.
Test print my process book, making sure my process and reflection are
clear throughout.
Use this to make necessary changes to the design.
Print off process book and bind using my chosen method.
Critically reflect on my project, looking at how I have solved problems throughout and what I have gained from the project.
Hand in - 13/05/2024 at 10.30am.