Tom McNicholas: Public Relations Tips for New Businesses
Tom McNicholas, owner of McNicholas & Associates, has more than 12 years of experience in the business. He offers public relations and media tips for start-ups and small businesses. - Hire a PR firm that understands your company's vision and mission. This first step is one of the most important. You have got to find a firm that gets what you do--and is willing to do the work to help you get where you want to be. - Develop outreach strategies. It may be unrealistic to expect that you will get covered by large media outlets. First, develop relationships with smaller media sources. Once they have validated your news, you have a better chance with bigger outlets. - Be open to experimenting. Sometimes publicity stunts pay off; other times you are better off relying on word of mouth or more traditional avenues. Think creatively, and develop strategies and relationships with regard to social media, sponsorships, events, and more. Learn about McNicholas & Associates and the company's services at mcnicholas.biz.