In Sunday's debut spot, one unlikely coach, Andy Garcia, the Oscar-nominated actor from "The Godfather Part III," is enlisted by Toddy Gurley of the Los Angeles Rams. Garcia channels his inner tough guy, complete with mysterious burner phone, and provides unexpected musical advice for the running back's touchdown performance. (Burner Phone :30). In a second spot, @ohsnapjbsmoove , the #comedian best known for HBO's "Curb Your Enthusiasm" and " #SNL ," teams up with @christianmccaffrey of the @panthers . In a fast-talking #monologue he advises the #runningback to unleash his best Panther animal magnetism during the #touchdowndance . (Catwalk :30) The #commercial airs #online and in game later in the season. Sam Howard, Director of #NFLAdvertising , said, "Celebrations have become something our fans look forward to, something new to savor after a score." New commercials will feature even more celebrity #coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader League and #media effort focusing on the joy of touchdown celebrations, includes #onlinevideo , social media, #publicrelations and team activations as well as #networktelevision . A teaser ad, already airing, is a light-hearted tribute to players who use their precious free time to up their celebration game (Get Ready To Celebrate). The spot features @jaytrain (Philadelphia Eagles), Christian McCaffrey (Carolina Panthers), @tg4hunnid (Los Angeles Rams) and @deandrehopkins (Houston Texans). Their competitive spirit makes up for what they lack in dance skills. Last season set the bar high for touchdown celebrations as immortalized by the NFL's "Dirty Dancing" parody starring @obj , Jr. and Eli Manning . The commercial, which aired on Super Bowl LII, became one of the big game's most famous commercials ever (Super Bowl LII Touchdown Celebration) @prnewswire @youtube https://www.instagram.com/p/Bn0Cu4JHqwN/?utm_source=ig_tumblr_share&igshid=1u5oysk2ni6k0