Google Ads for Amazon Exact Match Setup and Tracking
A strong Google Ads for Amazon strategy starts with exact match keywords and reliable tracking. Exact match gives you tighter control over query intent, while Amazon Attribution and tracking templates help you understand which clicks are actually driving sales.
The best setup begins by building a clean campaign structure, assigning the right final URL, and using ValueTrack parameters to capture keyword level data. From there, you can monitor conversion tracking, compare ad group performance, and refine bids based on the search terms that produce real Amazon revenue.
A practical workflow includes:
Setting up exact match campaigns.
Creating tracking templates.
Adding Amazon Attribution links to the final URL.
Monitoring search term data and click quality.
Using negative keywords to reduce waste.
For Amazon sellers, the goal is not only more traffic. It is better traffic, clearer measurement, and stronger ROAS. SellerSprite can support keyword research and campaign planning so Google Ads and Amazon performance stay aligned.
