Jun 24, 2019
MMM.24: Be the turtle!
It’s National Triathlon Week, and you bet we have a related Monday Morning Mark!
When asked to create a mark and look for a new Triathlon/Multisport club, we were up for the challenge. Key to their brand was a reference to Hawaii. The pinnacle of Triathlons is the Kona Iron Man—and many of their team sought to compete there.
The Honu (Green Sea Turtle) is the only native reptile of the islands, and considered a symbol of good fortune and wisdom. Some even say a guardian spirit—Amakua.
While that was compelling, it was their interest in community service which makes them a truly worthy team to be part of.
(Team photo courtesy of T3 Honu founder Judah Dal Cais)
