MMM.33: Laboring Safely
Here’s a mark relevant to this coming Labor Day. One of the most important and long fought for outcomes of the Labor Movement was—and still is—safety for workers. This organization seeks to bring standards and awareness to PPE—personal protective equipment—and the training which helps do just that.
This is a special case where, after much consideration and discussions, the membership determined that their existing mark had enough brand equity that it should be retained. So, while they maintained that mark, we did go through a lengthy process of making that determination with them. Our job then was to refresh and refine it, build useful logo lockups, codify its use, develop a cohesive, updated color palette, then apply the style to a multitude of print, electronic, and trade show materials over the span of many years that we worked with them.
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