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The overwhelming strength of these creations are the brilliant images, which are both humourous, and provide an immediate sense of fear, of being trapped, which the brand then needs to use to position themselves as a solution. If you can evoke a genuine feeling of cofinement in your viewer, then you’ve won half the battle. Their target market of small to mid business owners is clear, by the characters portrayed as facing their impending doom.
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I don’t think there’s anything wrong with a long copy advert per-se, but it does feel as though to position themselves as the solution, they at least need a shorter, catchier headline. Long copy can be a great way of backing up your core image, but here it just distracts from it and actually may intice people to look away.
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Something simpler is needed: “Is your Insurance agent tied down?
If your business agent can’t shop around insurance companies, they could leave your business in deep water. Our Trusted Choice indpendent agents have the freedom to find the right choice for your business.
This communicates everything said above, but in a much more concise way.