Jan 31, 2019
...thank you for brightening up my day @jesikag23 💡 #aveda #tulasara #skincare #wellness #hyperpigmentation #defense (at Scottdale, Georgia) https://www.instagram.com/p/BtT524sAwDj/?utm_source=ig_tumblr_share&igshid=1stvgsuv1ink1
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...thank you for brightening up my day @jesikag23 💡 #aveda #tulasara #skincare #wellness #hyperpigmentation #defense (at Scottdale, Georgia) https://www.instagram.com/p/BtT524sAwDj/?utm_source=ig_tumblr_share&igshid=1stvgsuv1ink1
It has a stupid name, but I swear by this product! Repost from @aveda using @RepostRegramApp - 💍Apply #Tulasara Wedding Masque Overnight in the PM before bed and wake up to brighter, more radiant skin in the AM. Just say YES. - - - - #glowingskin #aveda #sleepingmask #overnightmask #overnightskincare #radiantskin #skincare #PMskincare #skincareroutine https://www.instagram.com/p/BtG5cmmHFniht0go-6CdW1FcLqZdOpNykXT3Ng0/?utm_source=ig_tumblr_share&igshid=7zmy6vg5fuf1
Aveda Pramāsana™ Scalp Care | the detoxifying ritual for hair
Aveda Pramāsana™ Scalp Care: il nuovo rituale per la cura del cuoio capelluto
La forza e la vitalità dei capelli non si persegue trattando le lunghezze, bensi curandone la base, il cuoio capelluto. Questa verità trascurata è stata finalmente messa sotto i riflettori da Aveda con Pramāsana™ Scalp Care, una nuova collezione al 96% di derivazione naturale il cui unico obiettivo è quello di curare il cuoio capelluto per stimolare il naturale ricambio cellulare, favorendo la pulizia e la vitalità del capello.
“Il cuoio capelluto è semplicemente un’estensione della pelle del viso” afferma Justina Majia-Montane, Vice President, Global Product Development di Aveda e se la vediamo cosi, la reazione sarebbe quella di correre sotto la doccia con un guanto di crine, per cercare di tirar via tutto ciò che si sarebbe potuto accumulare nel tempo (soprattuto se viviamo in grandi città inquinate). Ma calma, Pramāsana™ Scalp Care, prevede un approccio più soft, decisamente più efficace che si traduce in una coccola da fare sia in salone sia a casa in versione più veloce (e pratica).
Step 1 - Pramāsana™ Exfoliating Scalp Brush
Si inizia con una speciale spazzola esfoliante, l’Exfoliating Scalp Brush che grazie alle sue setole ad anello flessibili sfrutta il concetto del dry brushing (già introdotto da Aveda per il viso con Tulasāra™) per indebolire la resistenza di impurità e migliorare la micro-circolazione della cute.
L’Exfoliating Scalp Brush si massaggia con movimenti circolari seguendo i canali linfatici con l’Awakening Scalp Ritual:
Si spazzola dall’attaccatura dei capelli sino alla sommità della testa, muovendo la spazzola verso l’alto. Si continua in questo modo fino a fare tutta la testa.
Si muove ripetutamente le spazzola verso il basso (seguendo un’ideale linea ad arco) massaggiando tutto il lato destro per 15 secondi. Poi si passa al sinistro.
Spostando la pressione dalle setole posteriori a quelle anteriori si continua in un movimento circolare per tutta la testa.
Si finisce picchiettando la spazzola su tutto il cuoio capelluto.
Step 2 - Pramāsana™ Purifying Scalp Clenaser
A base di Acido Salicilico e olio di Babassu, il Purifying Scalp Clenaser purifica (delicatamente) in profondità favorendo l’eliminazione di ogni traccia di residuo o inquinamento. La consistenza in gel è estremamente piacevole e rinfrescante e permette di applicare il prodotto su cute asciutta o leggermente inumidita. Si segue con lo shampoo trattante preferito.
Step 3 - (in Salone) Pramāsana™ Nourishing Scalp Masque
La maschera Pramāsana™ Nourishing Scalp Masque si può fare solo in salone in quanto la sua formula ricca e cremosa deve essere ben dosata ma soprattutto ben risciacquata. Anch’essa aiuta a disintossicare la cute nutrendola allo stesso tempo.
Step 4 - Pramāsana™ Purifying Scalp Concentrate
A chiudere il rituale, il siero Purifying Scalp Concentrate protegge e riequilibra il film idrolipidico, nutrendo il cappello e favorendo il mantenimento della sua barriera naturale per contrastare al meglio inquinamento e radicali liberi. Purifying Scalp Concentrate si applica su capelli puliti, goccia a goccia, si massaggia e non si sciacqua.
La mia opinione
Dopo il trattamento sentirete la cute più leggera, decisamente rinfrescata e, il plus è che i capelli rimarranno puliti per più giorni e nel lungo le chiome appariranno decisamente più vitali.
Aveda Pramāsana™ Scalp Care | the detoxifying ritual for hair
The strength and vitality of hair is not achieved by treating the lengths, but by treating the base, the scalp. This neglected truth has finally been put under the spotlight by Aveda with Pramāsana™ Scalp Care, a new 96% natural derived collection whose sole purpose is to cure the scalp by stimulating the natural cell replacement, promoting cleansing and hair vitality.
"The scalp is simply an extension of face skin" said Justina Majia-Montane, Vice President, Global Product Development at Aveda, and just at reading this our reaction would be that of runnig under the shower with an exfoliating glove to try to take away everything that could have accumulated over time (especially if we live in big polluted cities). But calm down, Aveda Pramāsana™ Scalp Care provides a softer, way more effective approach that translates into a cuddle to be done both in the salon and at home (in a less profession but still performing way).
Step 1 - Pramāsana™ Exfoliating Scalp Brush
The Pramāsana™ ritual starts with a special exfoliating brush, the Exfoliating Scalp Brush that thanks to its flexible ring bristles uses the concept of dry brushing (introduced by Aveda for face with Tulasāra ™) to weaken impurity resistance and improve skin micro circulation.
The Exfoliating Scalp Brush must be massages with circular movements following the lymphatic channels. Here is how with the Awakening Scalp Ritual:
Brush from the hair attachment to the top of the head, moving the brush upwards. Continue in this way until you have done your whole head.
Repeatly move the brush down (following an idea arc-shape) by massaging the entire right side for 15 seconds. Then go to the left.
Moving the pressure from the rear bristles to the front ones continue in a circular motion throughout the head.
End by tapping the brush over the entire scalp.
Step 2 - Pramāsana ™ Purifying Scalp Clenaser
Based on Salicylic Acid and Babassu Oil, the Purifying Scalp Clenaser purifies deeply (and delicately), eliminating any traces of residue or pollution. The gel texture is extremely pleasant and refreshing and allows the product to be applied on a dry or slightly damp skin. Follow with your favorite treating shampoo.
Step 3 - (in Salon) Pramāsana ™ Nourishing Scalp Masque
Pramāsana ™ Nourishing Scalp Masque can only be done at the salon as its rich and creamy formula must be well-dosed but above all well-rinsed. It also helps to detoxify the skin while nourishing it at the same time.
Step 4 - Pramāsana ™ Purifying Scalp Concentrate
To close the ritual, the Pramāsana ™ Purifying Scalp Concentrate serum protects and rebalances the hydrolipidic film, nourishing the scalp and favoring the maintenance of its natural barrier to better combact pollution and free radicals.
Purifying Scalp Concentrate has to be applied on clean dried hair drop-by-drop, massaged and not rinsed.
My honest feedback
After the treatment you will feel lighter, definitely refreshed and the plus is that the hair will be clean for several days and in the long term hair will appear more vital.
Learning all about creating my best skincare regime at @aveda.institute.atlanta . I can help you create yours, too! Come see me at @craigstewartsalon and let's talk skincare! . . . #myaveda #tulasara #botanicalkinetics #skincare #skincareregime #healthyskin #ayurveda #weddingmasque #continuededucation #avedasalon #aveda #hair #hairstylist #instagood #lovewhatido #love #atl #atlanta #atlantastylist #atlantahairstylist #avedalove #atlantahair #grateful #craigstewart #craigstewartsalon #buckhead #buckheadstylist (at Aveda Institute Atlanta)
Time for my overnight treatment! @aveda works it's magic while I sleep 😴 #tulasara #weddingmask #rockinrobin
@aveda #avedacosmetics #exfoliant I love ❤️ this exfoliating liquid, I've been using it for many years now. I use it every night after cleansing face with @lancomeofficial #cremeradiance #cleanser after exfoliating my face and neck I used a #brightserum by #Aveda called #tulasara and top it with Lancôme #absolue #night #premiumβx a replenishing and #rejuvenating night cream and on my eyes I used @Dior #oneessential #eyeserum which ia an eye zine detoxifying radiance-boosting care. “Let me know what you think in the comments” #makeupblogger #makeupjunkie #makeupnews #makeupobssessed #makeuplover #slave2beauty #wakeupandmakeup #bbloggers #beautyjunky #addictedtomakeup #ilovemakeup #beautyblogger #beautynews #FF #instafollow #l4l #tagforlikes #followback #comments #cosmeticos #cosmeticosbrasil #maquiagembrasil @maccosmeticsbrasil #universodamaquiagem_oficial #jeffreestarcosmetics #vegas_nay #makeupartistsworldwide #makeupfanatic1 @maccosmetics @melissasamways @beautyhaul411 @beautyfxbyceleste @hotfiremakeup @reenamooremua @this_is_forty @seattlemua.renee @camila_delreal #instalikes #instadaily #instastyle #instamakeup #instafollow #instafashion #instamoments #instagood #instapicture #instagramers #instacollage #instatraveling #instaselfie #instaart #instafun #instaartist #instagreat #instablogger (at Coto de Caza, California)
Die ideale Spa Behandlung für Zuhause. . . . . . . . #aveda #avedagermany #hanaatopcu #schoensein #aschaffenburg #avedaspa #tulasara #dayspa #beautyblogger (hier: Hanaa Topcu - SCHÖN&SEIN EXKLUSIV AVEDA Hair& Spa Salon)
Bring your skin care game to 💯! Introducing @aveda Tulasara , now available at The Establishment || #aveda #tulasara #new #skincare #weddingday #thehappynow #bbloggers (at The Establishment Salon - LA)