#tv consumption

[heterorealism]

Someone has to watch all the football.

[its-all-down-hill]

All this violence on TV on a Saturday morning and yet Gen Xers turned out okay... Imma go out on a limb and say that TV consumption is only part of the problem.

[bdimassa]

Yet crucially it also revealed that the key Millennial grouping, that is those aged 18-34 year, spent as much as a third of their original TV series consumption time watching on digital platforms, with computers driving the majority of that activity. In fact a sixth of Millennials said they did not watch any original TV series from traditional TV sets within the past 30 days,

Millennials driving 'drastic' changes in TV viewing | News | Rapid TV News

[bdimassa]

PlayStation 3 users—who drove the trend in increased streaming activity—spent nearly 25 percent of their console time streaming content in 2012, up from 15 percent during the prior year. Wii users remained the most likely to spend their console time using VOD and streaming (32%), while Xbox 360 users spent about 13 percent of their usage time for VOD and streaming content, the same amount of time as last year

[bdimassa]

Even though the average household now has fewer TV sets, UK TV audiences are watching more programmes as the uptake of connected devices takes off, according new research by UK TV Licensing.

In its look at the nation’s changing television viewing habits, the research found that there are now an average of 1.83 TV sets per household, down from an average of 2.3 in 2003, and that the average viewer watches an average of four hours two minutes of TV a day, up from an average of three hours 36 minutes a day in 2006.

[bdimassa]

According to Nielsen’s Fourth-Quarter 2012 Cross-Platform Report, the U.S. had more than five million Zero-TV households in 2013, up from just over 2 million in 2007. These households don’t fit Nielsen’s traditional definition of a TV household, but they still view video content. The television itself isn’t obsolete, however, as more than 75 percent of these homes still have at least one TV set, which they use to watch DVDs, play games or surf the Net. When it comes to video content, a growing amount of these households are using other devices.

[bdimassa]

Streaming frequency was highest in Italy, Spain, and the U.S. with 73%, 71%, and 66% of consumers, respectively, streaming video to their tablets 2-3 times a week or more. As for content consumption, tablet users in the U.K. watch the most TV shows (33% of users), while users in the U.S. and Germany (35% and 30%, respectively) view more movies. Mobile phone users across the board were more partial to user-generated content, with anywhere from 31% of users (France) to 47% of users (Italy) saying they watch more user-generated videos than any other type of content, including movies, TV, music videos, news, and Web shows. In addition, nearly half of all respondents have streamed live events such as concerts and sporting contests to their mobile devices.

[bdimassa]

This article looks at some of the underlying trends behind Nielsen’s decision to add new devices to ratings