Admongrel TV Analytics Launches New Feature: Segment Analysis
With Segment Analysis, you can save time by recording programs or time intervals that you often analyze. You can save and analyze programs by selecting the time intervals as daily, weekly, or certain days of the week in your desired date ranges.
Here's an example of how to use Segment Analysis
Sample Analysis: Weekday Evening News
First, click on Segment Analysis to analyze the weekday evening news.
From the options select:
Predefined Selections: The area where you can reach the segments you have previously saved.
Time: Refers to the time interval of the segment or program you want to analyze.
Limit Dates: Lets you specify the date ranges for the segment you want to analyze
Intervals: Allows you to set intervals to analyze your selected segment as daily, once a week, or on the certain days of the week
Save Selections: Allows you to name the selected segment and to save it to Predefined Selections.
The first step is to set the time interval of the segment. For example, we set the interval for the weekday news as 19.00-19.59. You can also select any time interval depending on your ad preferences.
As the second step, you can select the time intervals as Weekly ( for example, on Thursday of each week),Daily, or Custom (for example, every weekday) from the Intervals section. In this example, the date ranges to be analyzed are selected as 12.12.2019-08.01.2020.
The third step is to select all weekdays from the Custom section. The graph automatically update with the changes you make.
As the fourth and last step, you can save your selections by clicking Save Selections. In this section, you can name any segment you want.
Then you can enter Segment Analysis to reach the segments you have previously saved in the Predefined Selections section. The system update the graphs when you increase or decrease the date range.
We will continue to share our new features with you as we add them to the Admongrel TV Analytics Service.
If you have any questions about using TV Analytics, please do not hesitate to contact us.
