EXPOSE yourself, your brand, your message, etc to your audience. Frequently (and increasingly), this means creating share-worthy content that builds awareness and invites collaboration and participation with your brand...
Next, ENGAGE your audience! This means more than just Exposing them to what you have to offer, it means interacting with them and soliciting a response, all the while building up a brand personality that is inline with your desired brand image.
Finally, ELEVATE the level of Engagement. This is the point where your audience has the opportunity to move past the title of “casual consumer” of your content and into the realm of the “cherished client/customer,” of your products or services.
In marketing, this is called Conversion; when your “browsers” Elevate to “buyers.”