According to IPC media, when it comes to music women don't matter and the only thing that women seem to be 'useful' for here, is for them to get their tits out. Furthermore it assumes 'heterosexual' male (I'm sure there will be lesbians out there who wouldn't mind reading Nuts?)
It's attitudes like this, which fuel stereotypes that women 'don't listen to music' and 'don't go to gigs'.
To have 2 pages dedicated purely to young male interests- including music and technology (see image 2) and not to have anything on young women under the 30 (3) should surely raise eyebrows (in fact, this made me wonder how old the 'models' in the Nuts publication are?) This is surprising considering after I made further research on the IPC website itself, I found out that women actually spent more on gigs than men.
Image 2 (Young Men)
Image 3 (Young Women)
Believe it or not I once read the NME, and if I was a 13 year old girl again reading it, I would be angry to see a publication that interested me neglecting me on the grounds that I have a vagina.
There is a clear sexist attitude and approach to research of the interests which young women have. And yes, this kind of thing does matter. It might sound like a 'pointless' rant to some of you but considering the role the media has in our everyday lives. It is important organisations such as IPC recognize that young women are interested in 'guitar' or 'alternative' music just as much as some young men are. If not for the principle of equality, at least for the potential loss of sales from neglecting the market of young women who are interested in music.
