Sep 2, 2022
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Brooklyn Bridge Park | Authentic Youniverse
BloggerPills #9 Cosa sono i visitatori unici (unique views)?
PREMESSA
Come si misura l'efficacia di un contenuto?
Finora il Content Marketing ha percorso una lunga strada. Per questo motivo oggi, è possibile rispondere a questa domanda attraverso una serie di metriche: unità fondamentali in grado di fornire risposte alle vostre domande e “metri di paragone” da applicare ai vostri utenti per comprenderne il reale comportamento.
In questa e nelle prossime #BloggerPills tratteremo delle migliori metriche, etichettate per canale (ovvero: blog/sito, social, attività e feed) e raggruppate in base alla loro tipologia (Consumption Metrics, Retention Metrics, Sharing Metrics, Engagement Metrics, Lead Metrics, Sales Metrics, Production/Cost Metrics).
COSA SONO I VISITATORI UNICI?
Le pageviews, di cui abbiamo parlato nelle #BloggerPills precedenti, esprimono il numero loro di volte in cui una pagina è potenzialmente fruita da un utente, quindi un valore lordo che prende in riferimento i clic globali delle pagine visitate anche da un singolo utente.
Rispetto a questo, le statistiche inerenti i visitatori unici, restituiscono informazioni più dettagliate sull’andamento dei vostri contenuti, indicando le dimensioni complessive del vostro pubblico e quando il vostro traffico viene da visitatori abituali.
@kzerodigital - www.kzero.digital
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Jukin Media Grabs 13 Million Unique Views, Lands in comScore's Top 10
The latest comScore video viewership metrics are out, and Jukin Media has landed itself a spot in the Top 10 most viewed on YouTube, with 13 million unique views. The report, which is for April 2014, marks the first time that Jukin Media has appeared on the rankings.
The report (pictured, in part, below) confirms that 186.1 million Americans viewed online videos in April, and 156 million of those used the YouTube platform.
Tubefilter posted a comprehensive review of the report shortly after its release. As well, the report can be found in it's entirety by visiting the comScore website.
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