#unit2

[nojohnny5ive]

A Sketch.

[frontoparietal]

[jesshughesdesign-blog]

Evolution of ideas

[ucberkeley]

@itskellykai posted this #myucberkeley from Unit 2 before the break. We hope it’s just as lovely for everyone’s return. #ucberkeley #unit2 (at UC Berkeley)

[lelepeewee]

walk up to the club like whatup i got a big cock

[jesshughesdesign-blog]

Micro Macro Task ::: Poetry Poster

Play with colour and theme, I have found that the colours of the poster do impact its connotations, whilst the more neutral darker tones connote a more mature message than the vibrancy of the other two colour pallets.

[jesshughesdesign-blog]

Interactive Posters ::: Campaigns

Here is yet another example of an extremely visual interactive poster design used in order to promote the donation of blood through the use of a free phone charger, which iterates to the user the true importance of blood, as much as electricity is the lifeline for your phone; blood donation is the only thing that will ‘fuel’ someone in need. Not only this but the campaign reflects upon the priorities of the modern age, as people are more concerned with keeping their phone ‘alive’ rather than keeping their fellow humans alive.

To encourage people to donate blood, ad agency Publicis Sao Pauloand Fundação Pró-Sangue have collaborated to create a special poster. 

Called the ‘Blood Charger Poster’, it serves two purposes—one is to allow people to charge their mobile phones, while the other is to encourage them to donate their blood. 

Designed with the image of an arm, a red charging cord runs from the poster—making it look like blood is being drawn from it.

On the poster is the tagline, which reads, “If you need, we’re here for you. Why not return the favor? We need blood.”

Here is a video of the poster itself in action: https://www.youtube.com/watch?v=FzZUaofspJg

[jesshughesdesign-blog]

Micro Macro Task ::: Anatomy of Typography

Through this exercise we were introduced to the more factual elements behind Graphic Design, the anatomy of type. During this task specifically we were instructed to replicate letters from type blocks given to us from the letterpress as accurately as possible. In completing this, I have acquired a more in depth understanding of the true complexity of typography itself; such small indentations can create such drastic visual differences and contexts to any given type.

I drew out two different letters and typefaces within this experiment, the S was hard to replicate due to the shape of the spine, something I thought was more apt to do freehand as it is a letter mostly free from rigid sharp edges. I experienced similarities with the stem of the J, to be truly precise in my replication of these letterforms I most definitely require the aid of a computer.

It was an incredibly interesting experience to time travel from the modern age of digital type back into the traditional way of creating and using type. Allowing me to have a deeper understanding and appreciation for the complexity of type itself and the design that goes into each intricate shape within every letter.