Week 6: The Online Disinhibition Effect
The online disinhibition effect, or the homogenization of the masses thru the internet as a mass medium, is a demonstration of the internet’s dark façade – that it blends us so much and standardizes us and our perspective of the world, because it has made rather simple and easy our partaking in the creation of mediated messages. We contribute to the medium through the release of user-generated content, which is sparingly possible with traditional media and that we can be little broadcasters ourselves. We’ve talked about in class the components of the online disinhibition effect, which we will discuss below.
Because the digital world is an imagined world, we become detached from our actions online, because of the merits that being anonymous online can give. This is dissociative anonymity, and through this we see online users getting the chance to break the limitations that they experience in the real world, such as exaggerated or unreal data in our online profiles. Users can be whoever they want to be through online platforms such as Facebook, Twitter and Tumblr. For example, in the real world, we may not be able to say directly to a person that we hate him or her, but online, without naming anyone and just imagining in our minds the person that we loathe, we post or tweets of unaddressed hatred. The mere utility of the medium for mudslinging is of course unbecoming of the user who generates such mudslings.
The online platforms have also permitted our invisibility, making us observe from our monitors the activities of other people, or to put it simply, stalking our so-called friends in the newsfeed. In e-mail, we become invisible in that the person who sent us the e-mail has no idea whether the receiver have seen the message, unless the sender utilizes mechanisms that will notify him once the sent message has been clicked. Facebook uses the same principle, by incorporating the concept of a message being seen. Such is an example of how online mediums may control our behavior, because we may be prompted to respond quickly to a message. I can get around this however, by not clicking the message itself, and just clicking the message notification icon, especially if the message is a one-liner. The sender will never know if I had seen the message or not.
The internet has also permitted asynchronicity – delayed responses to a message because of the absence of pressure to respond. I like the internet because of this, as I have the leisure of time to create a reply, not like the real world in which I everything is snappy. Facebook controls this by introducing the concept of the seen and the unseen.
Users also experience solipsistic introjection, or the contagion of a certain online behavior, such as retweets or the sharing of articles in Facebook. It has homogenized the masses into a group think phenomenon. Lastly, the internet has made possible the reduction of authority, which is not possible in the real world. Hierarchies online are thus conclusively more flexible, with scalar chains being leveled flatly because of the possibility to contact every member of an institution quite easily. In the real world, barriers, whether physical or social exist, and this is negated because of online messaging. Authorities are breached, as mediating persons may be passed over, an unethical usage of the internet.
I conclude by saying that the internet is very successful in homogenizing its users, stripping them of manners of individualism and creativity. However, this is the reality, for blogs that provide the platform. Individuality and heterogeneity still have room online, especially for blogs in which every single line of the html code is written. As users, we must thus remember that what we are and what we do online are never dissociated from us, as who we are online are translations of what we are offline.
University of the Philippines, 02.10.2014