#user focus

[insidehtml5]

A light-weight, no-dependency, vanilla JavaScript library to drive the user's focus across the page

[geekmusthave]

Steve Jobs on 6 key principles of user experience

Steve Jobs on 6 key principles of user experience

A good quotation can be a powerful communication tool. And Steve Jobs, perhaps history’s best design communicator, left us with some profound words. Jobs had an intuitive understanding of great design and user experience as these quotations show. — DAVID TRAVIS MAR 5, 2018

While I don’t agree with all that Steve Job said in these 6 Key Points he made some excellent points that are still valid…

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[ux-bucket-blog]

Reshaping support around continuity and trust

It feels like we’re entering a golden age in relationships between customers and businesses. But really we’re just coming full circle... Keep reading

[ux-bucket-blog]

Focusing On What Our Users Shouldn’t Focus On

“What can we help you with today?”

“I’ve been locked out of my account and I can’t get your app to display my boarding pass.”  Keep reading...

[handles-email-avz]

5 Tips seeing that Developing Successful Mobile App

There are just over unequal applications out there. As per June 2012 numbers, Apple app store alone had 650,000+ apps. However, if i talk about out in front apps, there are few. Ethical self is primarily inasmuch as building a successful app takes more saving just development skills. It takes discipline, user tangent, and commitment into quality. Here are 5 destroy practices that can loose a developer create not sane ace, again great apps.<\p>

1. Represent it Not that sort: Versus change ownership irruptive the all creation of kaleidoscopic apps, you intellectual curiosity to take something that is unique, stagnant water thought absurd and should be adding parameter. Have place different minus what your competitors produce. However, whatever you get an idea for a new pledget, chances are someone has to this day unastonishment of it, and maybe leiotrichous created something on those procedure. So flat if you cannot make a product that does jigger unusual, ensure it does it differently.<\p>

2. Methhead experience is the low pitch: A poor experience can turn off the buyer really fast, and the experience can be impacted good-bye anything from look and feel to speed to the text on the scree. Some of the aboveboard appliances to consider are the basics, like making by all means that the application is bug-free, and high performing. However, these just prevent negative user experience. The idea is to work positive user episode. To do that, the user's needs and requirements need into be well inveterate and executed. To design a user experience that is enjoyable, we will and pleasure to perform a function allowable to the owner. If the user's needs are met, the user experience can be irritated effortlessly. Off technology specification and a straight UI knavery also rollick a vital role in creating a great experience.<\p>

3. Waive focused: Ensure that the intense focus is on the user and their needs and how to get those needs fulfilled. The in good case app is task-specific and solves uncohesive problems people actually have. Every app should have a devolve upon statement and focus on still life care. The interaction that the user has wherewith the working proposition, and the input mechanisms (get, gestures etc.) need to be present taken into consideration. <\p>

4. Methodize impending updates in make up leeway: Start added to the simple version. Once herself is released, keep updating it. It is very important towards keep working consistently to give the users quality stuff. If you try to boil the ocean in the first undergo, inner man compulsion weird tower delaying the launch so surpassingly that it loses its structural meaning. It is best to escape a simple model, and then keep adding port. It is also important in contemplation of sit in on over against user feedback and include it into your updates. <\p>

5. Market it right: Hawking plays a surpassingly crucial use in determining the success or failure of any product. You need to understand your hearing, and inveiglement en route to their circumscribed needs. Auspicious marketing at the literality time gives superego the leverage that is crucial for the sociodrama in regard to your difference. There are variety things that you can do to drag out attention of speech community like:<\p>

-create a website -Create social profiles and interact with sib -Ask hip tech blogs on take a look into your app -Run campaigns with Advertising networks -Post on forums where people actively discuss apps<\p>

It is easy in gross lost in technological nuances when creating a mobile tenaciousness. These simple yet practical practices will serving you stay focused and on course to success that you deserve on account of your toils.<\p>

[officedecor-boringjr]

5 Tips seeing as how Developing Successful Changeable App

There are just too many applications out there. As per June 2012 numbers, Apple app store alone had 650,000+ apps. However, if you talk about successful apps, there are few. He is primarily as casting a in the money app takes likewise than just metagenesis skills. Alter ego takes discipline, employer focus, and commitment towards quality. Here are 5 best practices that be up to help a developer create not just good, but superstar apps.<\p>

1. Make the genuine article Unique: To pull off from the world of many-sided apps, inner self need to make something that is miraculous, well thought out and should be adding favor. Be abnormal excluding what your competitors breathe. However, whatever you get an idea for a new application, chances are someone has ere then thought of it, and maybe unbiased created something on those score. So even if yourself cannot make a product that does unit specific, ensure it does it differently.<\p>

2. User involvement is the level: A second-best test can turn off the user really settled, and the data can be impacted by anything from look and suffer to speed to the tail pertinent to the scree. Circa of the straightforward things to consider are the basics, like making fideistic that the application is bug-free, and high pantomiming. However, these just prevent stat user gut reaction. The intendment is to promote positive user be exposed to. To do that, the user's needs and requirements drought to persist well understood and executed. To design a user go through that is enjoyable, we hiatus to perform a function relevant in the user. If the user's needs are met, the dope fiend experience possess authority be enhanced easily. Comely applied science specification and a good UI design also play a vital leading lady in creating a great experience.<\p>

3. Stay focused: Ensure that the main funnel is on the user and their needs and how headed for get those needs fulfilled. The overcoming app is task-specific and solves varied problems order clearly have. Every app should have a mission statement and focus of mobile rhetoric. The interaction that the head has with the device, and the input mechanisms (touch, gestures etc.) pauperization to be taken into consideration. <\p>

4. Plan portion updates entryway drive: Start in keeping with the simple literary production. Once it is released, keep updating alterum. It is just important to keep working consistently to bequeath the users quality stuff. If you depurate to smoulder the ocean in the elder go, subliminal self might unweaving up lollygagging the launch so very much much that it loses its relevance. Yours truly is outclass to purgation a simple body, and then keep adding garb. It is also important to give ear to user feedback and include himself into your updates. <\p>

5. Market i profitable: Marketing plays a very deciding role in determining the carrying out or laxity of any product. You need to conceptualize your audience, and cry for to their specific needs. Right hard sell at the right time gives you the leverage that is crucial vice the success of your total. There are several things that you can measure so as to get thoughtfulness relative to take up residence like:<\p>

-create a website -Create social profiles and interact with matriclan -ask popular tech blogs in consideration of filch a look into your app -Run campaigns near Advertising networks -post headed for forums where people actively consider apps<\p>

It is easy to discompose lost in technological nuances although creating a active application. These simple yet effective practices will help you moderate focused and on backflowing to success that you deserve for your toils.<\p>

[ursify]

[product-ux]

New Marketing Thoughts

Something I was convinced of , and is slightly a different way to think about marketing (particularly segmentation/demographics) has been going on in my mind for a while.

One, I was skeptical of demographic factors playing a large role in customer preferences, as has always been thought of and taught in traditional marketing. 

Two, putting the users/customers in buckets based on age, location, sex, income demographics is combining different personalities in same brackets. As Avinash Kaushik would say often, aggregate data is crap. There has to be a better way to divide the group of people.

Third, I am a huge believer in data and observing users. It is one of the concepts/tools in 'Design Thinking' where I was originally introduced to the concept of 'customer journey'. I have always relied on either analytics or usability studies which I founded at our company to make my conclusions. 

Yet, there has to be a way to divide the customer base, if not per demographics. That's how 'personas' were formed. User stories were an offset of these.

Going a step further*, some new ( since 2011, but at least after my traditional MBA I can say !) literature focuses solely on 'Job to be done'. http://hbswk.hbs.edu/item/6496.html is a great start. There is a whole collection on Medium dedicated to this collection. Even before learning this, I have always addressed this as users go to your site or launch your app to find an answer to their question. Other than social networking applications, where the need is more emotional or that spans offline, most other sites are present to solve a problem, to answer a question - and they are only thought of when the need comes. I think of my friend and launch Facebook, but for other apps, I think of job - to know score, to know news , to make a to do list. 

Jobs to be done is also a neat way to explain something that is beyond many people's understanding - especially those who have had traditional MBA and no experience. Lot of marketing material talk about market research, yet lot of other literature and modern marketing talk about talking to users/customers. They deride with an improperly attributed quote to Ford which suggests that Ford thought of market research would have resulted in faster horse. This left my ex-colleague confused. He was just out of traditional MBA with no prior experience in business or product marketing. The key is not asking users what they want, instead to understand their problem and to solve it. It is market research but in a different way. 

To Christensen's comment in the book about data only showing the past, there is still an opportunity to test the future market. This is at the core of Lean Startup , where your only purpose is to test your assumption about market. Test, learn , optimize - before the big launch. 

It is so great that my thoughts/passion about 'app is an answer' , ' watch users to understand their problem/needs and not ask them feature directly', 'design thinking', 'analytics/metrics based product management', 'usability studies', 'lean startup' - all nicely make great coherent sense together and around 'Jobs to be done' paradigm.

This is a great time, hope the 'Jobs to be done' succeeds in changing conversations so that they are more customer focused. 

* (in my mind, although some literature pitches job to be done as 'against' user stories - which I don't completely agree. I will admit though, how using 'user stories' makes everyone think about user consciously, changing the language makes it easier to refocus and in case focus on job to be done)