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@ux-bucket-blog
9 ways to improve the UX of your website content
For most websites, a great user experience doesn’t mean intuitive user flows, delightful interactions, or even an eye-popping design. It means delivering the right information, in the right place, at the right time. So, for most websites, great UX means great content. Or copy, like we used to call it. With that in mind, here are 10 ways you can write better content, and ensure your message comes through loud and clear...Keep reading
Minimum Viable UX: A Guide for SaaS Design
When you’re building a SaaS app, you’re probably thinking about features and, the target market, and making sure it’s not full of bugs. While UX is vastly important these days — and can mean the difference between a failure and a success — it’s often overlooked...Keep reading
The User Experience Delusion
User experience is more than a single user interface
Can I let you in on one of my pet peeves? It’s job descriptions for UX/UI designers. My problem with these job descriptions is that they position user experience design and user interface design as the same thing. They are not. For a start, it’s not just the user interface designer who influences the user experience. That trivialises the impact developers, copywriters, and others have on the interfaces we build. But more important than that is the fact that the user’s experience isn’t constrained by any single interface...Keep reading
Prototype for a story-of-use, not fidelity
We are lead to believe that fidelity is an attribute of the prototype. This belief is bolstered by claims that low fidelity implies paper sketches, and high fidelity implies digitally produced mockups with interactions [1]. Or that fidelity can be defined as “how precisely does this (prototype)represent the final solution...Keep reading
How HBO’s Silicon Valley Failed to Understand Experience Design
Silicon Valley, a smart and engaging comedy that airs on Sunday nights on HBO, has a reputation for accurately portraying tech culture, and especially start-up tech culture. That’s why I was surprised by the recent episode titled “To Build a Better Beta.” In it, the Silicon Valley writers introduced a major mishap for their main characters — a team of highly intelligent, socially maladjusted, foul-mouthed engineers developing a file compression platform called Pied Piper — by portraying their product as a casualty of bad experience, without acknowledging that it was a failure that could easily have been prevented by investing in experience research and design...Keep reading
The Designer’s Guide to AI — a $70 Billion industry by 2020
As artificial intelligence gains popularity, designers will need to adapt.Here’s how to get started. It seems like everyone wants to invest in artificial intelligence (AI). And it’s not just the tech giants: USAA is using AI to protect its users from identity theft and Under Armour has connected its health app, MyFitnessPal, to IBM Watson so users can get a more thorough read of their health...Keep reading
How to design for trust and keep users engaged for the long haul
Trust is the bedrock of any good relationship. Just ask anyone who has ever been burned by an ex, ripped off by a once-reliable store, or ditched by a frequently-used service (I’m looking at you, Google Reader. Yes, I know it’s been three years, and no, I’m still not over it). Trust, once lost, is nearly impossible to regain... Keep reading
Reshaping support around continuity and trust
It feels like we’re entering a golden age in relationships between customers and businesses. But really we’re just coming full circle... Keep reading
How to assemble your design sprint team
Design sprints are reshaping how the most progressive companies build ideas into functioning products. Within a sprint, you’ll pick a design challenge, sketch up solutions, vote on the best conceived solution, build a functional prototype based on your solution, and then test your prototype on live customers... Keep reading...
7 Problems Growing Design Teams Face
Design is hard—that’s what I hear from design leaders at every company I visit. As the VP of Design Education at InVision, I study how design works and breaks in businesses. After nearly a decade of leading product teams I know first hand that design is indeed hard, even at a company that values and invests in it. Keep reading...
How Zendesk Onboards New Users
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What UX designers can learn from 1990s Japanese video games
“When I think ‘console RPG’ I think pages of fairly inscrutable character info and bad navigation. You cry tears of joy if you can just get a basic item comparison.”
Thanks, “good UX.”
In the past, I expected everything to be a bit rubbish. Sitting in the back of my dad’s car, smashing the Nokia keypad trying not to let the snake eat its own tail — I wasn’t thinking about it any deeper than “hehe,” “wow” or “ahhh…” Reading more
Discovering your UX team’s core values
Defining core values is beneficial when you’re establishing or solidifying a place for UX within an organization, department, and process. It helps others who may not be familiar with your discipline understand what you stand for and how you work...Reading more
The Step-By-Step Guide to an Effective UX Audit
If you know there’s pain or friction in your user experience, a review of your current UX can help create a short-term roadmap. Through a UX audit you’ll discover why conversions are low, how to enhance onboarding, why retention may be low, or any other issue you’re currently experiencing...Reading more
Inside The Organic UX Design Process At Slack
The company, which has more than 400 employees, has a rare internal resource: a huge, pool of employees to user test with. Since all employees across the company dogfood Slack every day for eight hours or more a day, the Slack design team enjoys unprecedented access to feedback from users who have an intimate knowledge of the product. As a result, Slack’s design process mirrors the open communication that the company was created to foster....Reading more
Taking an invoicing application mobile
Launched in 2005, Blinksale is an invoicing application for freelancers and small businesses. Built exclusively for use in a desktop browser, the app had never worried itself over small screens. Mobile web browsing wasn’t a common investment at the time—especially for web apps—and responsive design wouldn’t develop until years later. But with the advent of the iPhone in 2007, the product landscape began shifting significantly and many web products began to go mobile. Keep reading...
UX Lessons in game design
About a year ago, we had some great material for an article on the use of icons in user interfaces. The article’s punch line was borrowed from Dieter Rams: “As few icons as possible but not less.” So we thought: let’s make a quick, simple, free, kick-ass game to train a designer’s icon killing instincts. An article with a Gimmick. People will check out the game because of the article and the article because of the game. We called it the “Yps-Approach.” Keep reading...