#user segmentation

[iamwhitecharlotte]

How to Segment Visitors Based on Behavior for Better Conversion | Audience Segmentation | DotcomPal

Want to improve lead conversion without any more investment? DotcomPal makes user/visitor segmentation easy with advance web analytics. DotcomPal’s “Audience...

[varshasingh208us]

User Segmentation: Engaging right user on right device with right content

If you are failing to engage right users, then all your efforts will go in vain. Read to know what does user segmentation means.

[altnate]

PlayHaven gets granular with its new user segmentation tools

PlayHaven’s new User Segmentation tool now allows developers and publishers to show targeted content to their users determined by factors like location, hardware, engagement level and even spending behavior. The new User Segmentation also works with PlayHaven’s other monetization tools. … Continue reading → http://goo.gl/6JdRu #AltNate

[thetotalcio]

IT Leaders--In Service to User Diversity

A colleague sent me this article about "Electronically Challenged Seniors" with the comment "I think this sums up my abilities to a “T”." While in her case, she was grossly exaggerating--she is a highly intelligent, technologically proficient, and experienced professional--I though this was a fascinating commentary on how IT leaders need to take into consideration a wide variety of end-users when planning and rolling out new information technology.

For example, too often we treat IT training as a after-thought, communications with our users as a sidetrack from the "cool technology" itself, and the rollout and adoption of technology in our organizations as "you'll take what we give you, when we give it to you, and you'll like it!"

Certainly, generational differences have long been acknowledged in terms of IT awareness, understanding, desire, usage, and expectation. Those generations who grew up with the computer, PDAs, internet, social media and so on and so forth are not only versatile in them, but expect basically the "latest and greatest" to be available to them at work. While prior generations who did not grow up with these modern technologies, although fully capable of learning and using them, may not intuitively understand them or feel the same level of desire to adopt them.

As IT leaders, we need to work with people from many generations and walks of life--with various levels of breadth and depth of technical prowess, desire, and expectation, and we need to serve them all by understanding their particular IT requirements, service levels, and training needs, and tailoring our approach to servicing them to help each group--based on user segmentation--to be as productive, engaged, and comfortable as possible.

Of course, we can't make everyone happy all the time, but perhaps, we can work ever harder to be more understanding, empathetic, and helpful to our variety of users--"challenged" or otherwise.