Jul 18, 2014
Vacation Equality Project
Educational, actionable, and generationally relevant; all identifiable qualities of a great campaign. A movement sponsored by Hotels.com to make progress towards providing guaranteed paid vacation days for all American workers. Shining a spotlight on the shameful fact that, "America is the only advanced economy in the world that does not guarantee any paid vacation days. It’s time for change". It’s a win-win for everyone. Well played Hotels.com. Additionally, the typography in the sand, great idea. Eye catching, shareable, and a unique way to communicate a message. Now, seriously, go submit your petition.