#picklestopotatochips

[complexvisions-blog]

Vacation Equality Project

Educational, actionable, and generationally relevant; all identifiable qualities of a great campaign. A movement sponsored by Hotels.com to make progress towards providing guaranteed paid vacation days for all American workers. Shining a spotlight on the shameful fact that, "America is the only advanced economy in the world that does not guarantee any paid vacation days. It’s time for change". It’s a win-win for everyone. Well played Hotels.com. Additionally, the typography in the sand, great idea. Eye catching, shareable, and a unique way to communicate a message. Now, seriously, go submit your petition.

[complexvisions-blog]

Although it may be unclear whether Kanye's intentions are benevolent or there is some ulterior motive to insert himself wherever possible I do know that this is pretty cool. I'm seeing a trend of music videos becoming more cinematic and incorporating more storytelling (e.g "happy" by Pharrell Williams) and this one kept my attention.