Critical Web Visitor Recordings Insights to Fix User Experience
When you want to boost website conversions, you’ll likely review your analytics. This can be done on a monthly, weekly, daily, or hourly basis, depending on your business. An SEO audit may be performed to determine which pages are underperforming. This is helpful and can give you insight into your client’s thinking.
Yet, there’s another way you can gain competitive intelligence and that’s through website visitor recordings. Such recordings document the way your visitors interact with your website. They go far beyond page views and show you where your visitors scroll and click so you can document their behavior and make website improvements guided by real-life events.
As you know, user experience or UX is critical to improving sales. After all, if someone arrives at your website and doesn’t buy or sign up, that’s a lost lead. There are a lot of reasons someone will click away too. From a long load time to an unappealing design, if your user experience isn’t up to par, your prospect will never turn into a customer.
Every website has multiple areas that can either lead to a sale or a click away.
Consider a form, for example, there are the form fields to fill out, the CTA, the button, the design, and the copy. Changing any one of these factors can impact conversions, but which ones should you change? This is where website visitor recordings can help because they can show you where your visitors to pause, skip or click away.
4 Metrics to Help You Develop Benchmarks
Pageviews — Which pages are your most popular? How many pages do your visitors usually look at?
Time on page — Which pages are most “sticky?”
Bounce rate — If you have a high bounce rate (70% +) then it makes sense to ask yourself how you can reduce it.
Conversion rate — Which pages have the highest (and lowest conversion rates?) What’s your average conversion rate sitewide?
Website visitor recordings can help you take this information and develop a user testing plan using this information as benchmarks. Targeted A/B testing will help you boost conversions. Website visitor recordings can help you take this information and develop a user testing plan using this information as benchmarks. Targeted A/B testing will help you boost conversions.
7 Useful Insights for Improving Conversions on Your Website
Separate Call-to-Action buttons
Understand Your Customer
Navigation and Clicks
Design Changes and Improvements
Check Your Load Time
Optimize Essential Pages
Customer support
