#vividinsights

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“Waiting Magritte” - by @theusualdesigners. An art piece inspired by the man who probably knew “random” better than anyone else, Rene Magritte. 🎩🍎☁️

An interesting note about #Magritte is that his professional career actually started in the #advertising industry! Prior to getting his first full-time contract as a painter, Magritte was originally a #designer of #advertisements and #posters for several years. When the art gallery & thus, his FT contract closed in 1930, he returned to his ad roots, and even started his own agency. At one point, he began utilizing his talent to forge copies of paintings from artists such as #Picasso & #Braques (to make a little extra $$ on the side). Eventually, he even learned how to make & sell forged bank notes as well!

Quite the tricky character he was!! Haha!🧐

#VividInsights 🎨#ReneMagritte 🎩#Art 💭#VividImagination

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Surrealism is a curious art. Interestingly enough, it’s fairly young in age when compared to the centuries-old classical styles and earlier forms of art.

This was a cultural shift, a movement that began around 1920, and actually, was the by-product which resulted from the side effects of WWI. Its epicenter of origin is based in Paris, where the concept was used to portray people, objects or ideas by way of the odd & unusual.

Some of the founding elements in surrealist art were largely influenced by Sigmund Freud and his theories regarding dream-analysis and the subconscious.

Today, we see this style of communication and rule of thought not only in art, but also in the application of business, and its expansion across a multitude of industries including technology, design & the strategic components of marketing and consumer behavior.

These visual renderings come from an exhibit called “The Unknown”, created by Andrea Torres Balaguer, a young Spanish artist whose purpose was to peak the curiosity of her viewers, allowing free access to an open-ended interpretation.

#VividInsights @AndreaTorresBalaguer

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📊🎯 TRENDING vs. TRADITIONAL 📚✏

In the vocabulary of industry buzzwords, “negative space” is a favorite in terms of #Illustration & #GraphicDesign. To an illustrator, the use of negative space adds another dimension. It’s an #abstract way of showing something that’s “there”, but “not really there”, and evoking our minds to fill in the blanks.

Within every industry abides the natural ebb & flow of #trending styles, #popular #mechanics & creative techniques, some lasting years at a time, while others only lingering until the fad loses its interest. The use of modern techniques & sophisticated #software has increased the design landscape considerably, blowing the door wide open to endless imaginative possibilities & the perfect environment for #artists - It’s like putting a kid in a candy store.

And although these modern capabilities pave the way for new ideas & extend the dimensions artistic talents, it’s nice knowing that some of the more #traditional aspects are still intact.

In an earlier article, we highlighted the illustrations of @tangyauhoong in conjunction with the topic of #Illusions & #InsiderMarketing. Today, we’re using another example of his work entitled “The Writer”, showing the use of negative space, a preferred method of choice & an aspect he infuses in both his personal & professional projects. He, along with other designers have successfully intermingled traditional & contemporary elements to portray a message, or to simply coax our curiosity. Not only does this make for clever imagery, but it also shows us that traditional (albeit a bit more modernized) is still, very much on trend.

Mixing creative illustrations with the art of #Typography has also been especially popular - another extension of a traditional form which has equally come into its own in the modern age. So fortunately, for those who still indulge & appreciate the more classical forms of art, you can rest assured knowing they will not be going away anytime soon.

Here's a good article on this year’s most popular #DesignTrends & the creative artists who are leading the pack: https://graphicmama.com/blog/graphic-design-trends-2018/

#VividInsights #VividIdeas #Trending #Traditional #2018DesignTrends

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🔎💡 “I have not failed. I’ve just found 10,000 ways that won’t work.” - Thomas Edison 🤓

In the end, it’s all a matter of #PERSPECTIVE.💡

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Right?!? 🤓🎓 Haha!! Good ‘ole Times New Roman...In a way, it’s a little sad that we treat this poor font like an aromatic senior citizen with bladder control issues.

Especially, given its celebrity status in the world of publishing. Although TNR is not considered “modern” today, it was a Pretty.BIG.DEAL. back in its heyday. It was “THE” font of the 20th century!

Commissioned by the British Times, this new innovation entered the public scene in 1932. It turned the tide on “pleasurable reading” and up until that point, no newspaper had ever created their own custom font. The development was a painstakingly exhaustive process which started a year earlier. They canned at least, if not more than 5,000 matrices before landing on a final product!

💡 An Interesting FUN FACT about TNR: 💡 • The equipment used to create the actual typeface for The Times, came from two different printing manufacturers: Linotype & Monotype. Each company created individual metal punches used by the newspaper, thus giving each corporation their own “version” of the new font. • As a result, Linotype licensed their version “Times Roman” to Xerox, Adobe & APPLE, whereas Monotype (the primary lead) licensed their version “Times New Roman” to MICROSOFT! This is why you might notice the name difference depending on whether you use a Mac or a PC.💻🍎

The Times New Roman was a smashing hit. It become the primary typeface in our textbooks (as we all remember), our software, and in 2004, became the official font used by the US Dept. of State for all diplomatic documents.

😲 Quite impressive for the font we like to put in the geriatric corner of the nursing home... 🎓📚

#VividInsights #FUNFACTS #TimesNewRoman #Typography #Innovations #HistoryOfDesign #TheTimes

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SAY WHAT⁉️ - Who You Talkin’ TO: The 🗞 on the WHOs & WHATs

Seriously…If you are ever in search of the odd & unusual, go to #NYC. Find an outdoor cade, get a street side table, order a cup of coffee & just park it there for an afternoon. You’ll be amazed.

We decided to put a little spin on a phrase heard frequently in NY 📣 - “It’s not What you know, it’s Who you know” - 📣

In business, of course, having an A-list of “who’s-who” in your back pocket is always a good thing. On the flip-side, you still have the “what you know” card, which can be of great benefit if you know how to use it.

In reality, any business intending to promote goods or services to a public audience, not only must know “Who” they’re talking to, but more importantly, WHAT makes that audience TICK. ⏰ This is where we marketers or consumer researchers often come into play. It’s not a 1-2-3-GO process, but if you’re smart about it, this digging around can give you some really interesting insights that are specifically “unique” to that audience.

People LOVE to talk about themselves, so naturally, they will be curious to see what you have to say about them as well. This is where you bust out the “what you know” card. Use those #insights to put the spotlight on your audience by highlighting things that peak their curiosity - TELL THEM SOMETHING THEY DON’T ALREADY KNOW about themselves, or their environment.

We did a little digging to see what makes NYC tick. And we found out some CrAaaZzY Stuff !!!

😎 https://vieinsights.com/post/176189834578/saywhat

Follow our link for all The CURIOUS BITS of the Big Apple!!🍎🚦🚖

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SAY WHAT?? 😲 - THE CURIOUS BITS of NYC 💡

This is Part 2 (the fun part) of our post on the WHOs & WHATs of knowing your audience. Recently, we did a little research into one of our favorite audiences, #NewYorkCity. We uncovered some doozies!!

🍎 • The island of Manhattan, originally colonized by the Dutch, who purchased this roughly 300 sq. mile patch of land for approx. $1000 in today’s money. It is now home to more billionaires than any other city in the world and was the 1st capital of the United States.

🍎 • Ironically, NYC’s nickname, “The Big Apple” comes from the south! It was a reference coined in the #1920s by a New York newspaper reporter who covered horse-racing (an extremely popular sport at the time). Only by sheer coincidence, while on location at a race in #NewOrleans, he overheard some of the Louisiana stablehands mention they were planning a trip “to visit the ‘Big Apple’.” This struck the reporter who in turn, starting using the nickname in his news column. In the #1930s, during the huge jazz craze (which btw, is also rooted from the south), the term was widely used by NYC’s popular jazz musicians who promoted “The Big Apple” as being #1 spot for the “big-time” music venues.

🍎 • If, by some miracle, you find yourself in #TimesSquare on a QUIET day, take stroll down the sidewalk between 45th & 46th St. The sound coming from the subway grates is ACTUALLY an art sound #installation by #MaxNeuhaus which was placed in the underground station back in 1977!

🍎 • NYC has a deeply rooted #American #heritage & was a primary meeting place for our #FoundingFathers. The largest battle of the American Revolution was fought where #Brooklyn stands today.

🍎 • AND, on display at the historic #FrancesTavern downtown, is George Washington’s last-remaining TOOTH! Haha!!!

🍎 • The #WaldorfAstoria, one of the world’s 1st luxury hotels, was invented in New York City. AND furthermore, the #Waldorf is responsible for creating the original idea of “the velvet rope” and its associated VIP connotation.

🍎 • NYC was the very 1st city in America to create a landscaped park. Thanks to a group of NYC’s social elite who lobbied for its establishment, the park was approved by the city in 1857, and today is our beloved #CentralPark.

🍎 • Washington Square Park has a haunted memory of the past. When the yellow fever epidemic came along in the late 1700s, it claimed thousands of lives. In order to dispose of such an enormous number of bodies at one time, city officials had to find a plot of land large enough to hold them all. Right now, lying underneath where Washington Square Park stands today, are the corpses of at least 20,000 buried souls who perished from yellow fever in 1797......YA.

And lastly, on a quirkier note, 🍎 • In 1897, the NYC Post Office decided to enhance their services by implementing a new automated form of technology, thus providing their customers with an additional option for the delivering & receiving packages. Basically, this new distribution system would send your postal items out via a tube-delivery system. This operation last from 1897 to 1953, and its very first delivery - was a cat.

#VividInsights #TheInsideScoop #NYC #FunFacts

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SMART & SIMPLE: Good Ideas💡

It’s amazing how many beautiful works can come to fruition by way of a few set of tools. An artful example by the multi-talented artist & successful businesswoman, Susan Hable.

#KeepitSimple #VividInsights #IntuitiveBusiness #SusanHable