#voice based recommendations

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ANTICIPATORY COMPUTING

Tech helps us to outsource our memory - list making, recording, tracking - but now, combined with cloud databases will make intelligent recommendations to lead us to more informed decisions.

IMPLICATIONS

CHANNELING THE CONSUMER JOURNEY

Clearly understand the consumer journey for your category. Be ready for opportunities to arise for brand directed anticipatory suggestions or emotive cues at key turning points

DATA STRATEGY

Think about where data might be available that will be helpful to your brand? Which brands or entities might own this data? Think forward to potential partnerships that will allow access and use