Effective web design and development tips for your eCommerce website
More and more people are relying on online shopping for everything from their basic necessities to luxury goods. Thus, eCommerce has become a trend that is unlikely to slow down anytime soon. And why shouldn't it? Where customers get the option to purchase everything online, eCommerce facilitates a broader customer base than a retail store for businesses. An online store website comes with many benefits like online advertisements, easy to target a specific audience, cost-effective than brick-and-mortar shops, etc.
When you talk about creating an e-commerce website, web design and development is one of the key elements of a successful eCommerce website. A web design for an eCommerce website is all about the right colors, fonts, images, text, and graphics that can provide users a seamless experience on your online store. The website should attract potential customers, provide a user-friendly experience, and showcase your store in the best possible way.
Therefore, your website not only has to look good but also needs to drive your audience to take action or make a buying decision. But how will you manage to do that? Well, we have a solution for you. Here are the best eCommerce website design and development tips for you:
1. Choose the Right CMS Platform and A Functional Theme
Agree or not, the website development platform is the backbone of your business website. Therefore, if you are considering developing an e-commerce website, please choose a proven platform. Some of the renowned eCommerce development platforms are BigCommerce, Magento, Shopify, WooCommerce, and Drupal.
If you are planning to target multinational customers with different currencies, then omnichannel is the right platform for you. Once you have decided on a platform, your next important choice is your theme. The theme should be visually appealing, responsive, and customizable. This is where your customers interact with your website so it should look and run well.
Simplicity makes the site clearer and easier to use, which inspires people to make a buying decision. Sometimes, adding less to your website gives a better experience to your audience. They will not be distracted by ads, slow or stuck pages, and hundreds of clickable links while finding what they are looking for.
Another benefit of simple design is that it provides fewer choices for your audience. If you want to tell them to buy a specific product, the fewer choices work better. Consider ways to adjust menu and product page options to avoid confusion, choices, and distractions on the online store website.
3. Be consistent with your branding
When you plan eCommerce development, research well about how you can improve your brand image through an online store.
Customers will most likely buy from a clean website that is easy to navigate and provides direct information about the products it offers. Branding is everything for an e-commerce website. From the moment visitors land on your page, they need to understand what you do and understand your brand personality. And this personality should reflect on every page of your eCommerce website. If you are someone who has no expertise in this, you can avail web design and development services to do it for you.
4. Consider visitors’ perspective
If you want your e-commerce website design to establish a connection with your audience, you need to think like them. Eventually, your potential customers have very few expectations from an e-commerce website: an easy-to-navigate website, well-designed and simple, straightforward, and seamless shopping experience.
If you want your online store to be successful, it is best to give them these things. In the design process, let yourself stand in the perspective of the visitors. And think which design will be easier to navigate. How do you organize your product in a way that end users can understand? If you think like a customer, you can predict what they will expect from your online store, and then design your website to meet these needs.
5. Responsive Website Design
There are thousands of vendors still pointing to old themes and websites that can only be displayed correctly on the desktop. And, if you take a look at statistics, nearly 50% of the page views are coming from mobile devices. Also, Google promotes a mobile-first strategy. Thus, we need to consider optimizing the website for all the devices. If you still don’t respond on your mobile device, you will lose a huge amount of your potential customers. Mobile users should be able to easily search, browse and shop directly from their mobile phones and other devices also. So, whenever your web design and development team will work on your online store website, make it a priority to build a responsive website.
6. Include Testimonials and Reviews
Customer reviews and recommendations are everything for online business! Remember, customers don't interact with you face-to-face like in a physical shop. Your customers need to know that your business exists and is worth buying from your website. And for that, reviews from customers who have already shopped from your website can help to build trust among new users.
Many e-commerce themes have a built-in custom testimonial section, so you can add your own section to the homepage. You can also add reviews for specific products at the bottom of the product page.
7. Make it look professional
The core of an e-commerce website is to ask your website visitors to purchase goods from you. And, to do so, they are required to give you sensitive information, such as debit/credit card details. If your website looks unprofessional, they won’t feel comfortable making a payment.
If you want to gain the trust of your customers, you must invest in a professional website. You can seek assistance from a professional web design and development company to develop your business website that looks professional.
You need to be careful about font, color palette, and footer by keeping consistent throughout the website. All links and buttons on your product should be valid. Product images should not look like you took them on a mobile camera. Click product images from professional photographers, they will look professional and convincing.
The best e-commerce website design and development tips can help you create a website that not only looks great but also crazy. Auxesis Infotech is a notable web development agency that delivers exceptional eCommerce websites. The company strives to deliver the best-suited eCommerce website that aligns with your business goals.
