Meaningful Data to Answer the Research Question:
Meaningful data that will assist in answering my specific research question consists of finding information that shows which subcategory interests users more within the wellness space. While all aspects provide meaning and a purpose to audience members, I am questioning if members prefer one content type over the other. To address this, data including which reels/videos obtain more views or perform better within the space? Are likes more prominent when the creator posts recipes or when they create a video of themselves making the dish or treat? Do users prefer fitness workouts explained in detail or shown? All the engagement elements and interaction of content will be telling as to which category intrigues users more. If there is little to no increased performance numbers of which content does better, this will show that users prefer a combination of the three. If so, how do creators build a content strategy to fit the desire of the audience? Is there an equal combination of all categories? All this will be shown through the collection of data across the platform.