3 REASONS WHY YOUR BUSINESS NEEDS A WEBSITE.
DO YOU THINK THAT YOUR SMALL BUSINESS DOESN’T NEED A WEBSITE?
THINK AGAIN.
HERE ARE 3 REASONS WHY IT PROBABLY DOES.
1. INCREASED CREDIBILITY FOR YOUR BUSINESS
Today, the majority of your potential customers (81%) will use the internet to search for the products or services they need.
Even when if you are using other forms of advertising such as leaflet and magazine drops or TV and radio adverts, the majority of customers will conduct follow up research on a business online.
By seeing you online, you potential customers have the reassurances that they need that you are trustworthy business. This is especially necessary if you work from home and do not have a physical store front.
If your business doesn’t have a website or any other online presence, the chances are that your potential customers will go to a business that does.
Think about the new customer who has never heard of you or the fantastic products and services you provide.
2. GREATER ACCESSIBILITY TO YOUR CUSTOMERS
A website is like a permanent business card or brochure available to your regular customers 24 hours a day, 7 days a week and 365 days a year.
It provides them a medium to to review your products and services and gives you a chance to show case to your work at a time convenient to your potential customers.
Your website can also provide a great customer service tool providing your customers with advice and an easy way to contact you.
Think about the busy customer who might not have time to communicate with you directly during your working hours.
3. WIDER REACH FOR YOUR MARKET
Whether you provide products or services at your location or your customers, having a website means you can reach a great number of people and have a larger market with which to operate.
Your website can be designed to target more people who would be interested in buying your products or services that you would not normally reach by other means.
Even if you are a local business that serves customers at their homes, there will be a large number of potential customers that will see your business through your online presence, that other wise would not hear of you.
Think about the customer who has just moved to the area or who has family in your local area.
THE COST
As a a small business owner you probably think you can't afford a professional website, but the truth is you can't afford NOT to.
There are many website builders that allow you to build a website for free. If you have lots of time to dedicate to this, then this is a good way to go. But if you are busy serving your customers Westech Media can provide you with a fully integrated and designed website for just £49 per month.
Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
