One more thought i had about the whole WotC thing:
When they say ‘lifestyle brand’ the word that they’re actually looking for is Subculture - one of the big things about subcultures is that they’re participatory!
People who exist within the subculture also create and recreate new meanings/ideas/artifacts of subculture
When I look at it through that lens, the whole ‘corporation misunderstanding subculture when trying to make money out of it’ seems...very disappointingly typical














