New Post has been published on ysource.me - Workplace Identity
New Post has been published on http://ysource.me/2015/02/workplace-identity/
Workplace Identity
Remember the days when a person’s workplace title reflected what they did in a company? A simple time, where job titles were not complicated, without ambiguity or grandiose descriptions virtually making it impossible to determine actually roles.
However for many of us those simple days are getting harder to remember. It’s no wonder considering the increased use of “creative” job titles.
CEOs and Managing Directors are the worst offenders, with some branding themselves as ‘Head Honcho’, ‘Chief Troublemaker’, ‘Head Cheese’ and ‘Opening Batsman’. Leading down the corporate ladder where names can become more confusing like Window Cleaners are titled Transparent Wall Maintenance Engineer or Trolley Pushers known as Logistical Shopping Cart Technicians.
In the marketing field Poacha has seen other crazy jobs such as Digital Overlord, and Senior Road Warrior Marketing Intern, of which it really makes you wonder did Mel Gibson approve of this.
A job title’s primary purpose is to communicate what the employee does and who they do it for. It needs to make sense and accurately reflect the job’s responsibilities. A title needs to be functional first and foremost, before you think about injecting a little fun, humour or impressive language.
Some companies follow a set formula when assigning job titles, but it’s a growing trend to throw the book out the window and grant employees the power to choose their own title, with mixed results.
There are obvious issues with professionalism if the job title is outrageous or exaggerated. Leading to the overwhelming and confusing understanding within the company of a person’s actual role.
The more complicated the title, the more confusion surrounds the role which could eventually lead to unrealistic expectations from customers, colleagues and even the employee themselves. Despite this being a great way to inject some personality into an employees work life, a creative job title may not suit every industry or organisation. As an employer we recommend to be mindful of branding and reputation.
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