Feb 24
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Happy World Bartender Day. No better way to celebrate it than with lovely "Raul" 😉🍸🍹
movie Fluidity, 2019
It‘s World Bartender Day.
Noah‘s cast interview bits from „Tap House“.
Schlitz Rhomboid: Brewery Tour
It’s been a while since we created a post from The Schlitz Rhomboid. The Rhomboid was a regular publication produced by Schlitz for the benefit of their employees and stakeholders. It turns out that today, February 24, is World Bartender Day a perfect day to highlight a brewery tour.
This feature from the Summer 1953 edition follows “Mr. and Mrs. Smith” on a tour of the Schlitz Brewery complex. You join them as they sign the “mammoth-sized” guest book and are led through the tour by a uniformed guide. They get to see the gleaming brew kettles, the bottling operations, and finally the famous Brown Bottle where they sit and enjoy a refreshing glass of Schlitz beer.
The Brown Bottle Pub outlasted the Schlitz brand and continued to serve food and refreshments off and on unitl early 2019 when it closed permanently.
We hope you enjoyed the tour. There are plenty of breweries in and around Milwaukee that give regular tours we hope you’ll come and visit soon. Don’t forget to stop by the UW-Milwaukee Archives to learn more about Milwaukee’s brewing history.
Don’t forget to tip generously this #WorldBartenderDay. This February 24th holiday appears to have been invented around 2006 and is currently sponsored by Beam Suntory, one of the world’s largest producers of distilled beverages. The company (now a sub-subsidiary of Suntory Holdings) was founded in Chicago in 2011, but its corporate roots date back to the James B. Beam Distilling Company, founded in 1935.
We’re waiting until the end of the day to celebrate this holiday in earnest, but for now, we’re getting into the spirit with this page from a ca. 1892 catalog from L. & M. Goldsticker, a bar and bottling industry supplier based out of New York City. L. & M. Goldsticker was run by brothers Louis (1857-1919) and Martin (1864-1917), who founded and operated the company for over thirty years before their deaths.