World Lion Day is observed across the world on August 10 every year. The main purpose of the day is to raise awareness about lions and educate people about issues concerning their protection and conservation. The day aims at supporting and promoting charities and foundations that instill awareness of the need for conservation efforts and sustainable solutions for addressing the dwindling lion population, according to the World Lion Day website However, this year, World Lion Day is being observed virtually due to the ongoing coronavirus pandemic. In India, the forest department in several states started campaigns on Twitter, Facebook, and Instagram to mark the day and share important facts and details about the wild animal. The Sasan Gir Wildlife Division came up with a unique contest to celebrate World Lion Day with netizens. They asked users to post anything creative on lions with the hashtag #WorldLionDay2020 On Twitter, users have shared some breathtaking videos, graphics, and memes about the ‘kings of the jungle’. Some users have highlighted lesser-known facts about the animals. https://www.instagram.com/p/CDv55jbny4eRdmHaKXVdpba-JobLlREYR-sSAI0/?igshid=1fc79bmnr7yi7