PART 1) Net Neutrality, Hypernormalization, The Dinosaur Who Swindled Natural Selection & Prospered... AND... The Healthy Benefits Of Paranoid Delusional Psychosis.
TV is a dinosaur sinking into the tar. All those once giant networks are scrambling to survive just a little longer in this technological age that left them behind before they noticed. That Netflix model is alot bigger deal than it's given credit for. It's what reshaped HULU until it went legitimate. It's why there's an HBOGO, STARZ, SHOWTIME, etc. app that all outperform their parent networks.
The power of ON-DEMAND blew Amazon up from a more Wal-Marty version of eBay to the titan it is now. Disney is gearing up to yank all Star Wars, Marvel, Indiana Jones, etc. properties from Netflix to add to their own upcoming streaming channel. Even the underdogs that only Netflix could make into giant hits: Daredevil, Jessica Jones, Luke Cage, The Defenders and The Punisher (not so much IronFist) are being carted over to the new Disney service without so much as a "thank you for making this possible" to Netflix.
CBS launched theirs earlier this year with the added ammo of the most expensive Star Trek series to date, Discovery, being only available through their site. We'll probably see about 10 new changeovers this coming year. Comcast, Verizon and Slime-Warner know that we'll pay $8 here, $10 there for the convenience of catching all that exclusive content completely at our lesiure, always waiting as soon as we feel like tapping that PLAY button.
So, the dinosaur is slowly inching across the quicksand, dragging its rip-off cable model over to the internet, embracing the technology of the future while still thriving off the scams of the past. Even Youtube, which was kind of a revolution in independent, DIY content creators and previously muted voices now given a somewhat worldwide platform, finding an audience without having to bow to the old media gatekeepers
(the Merv Griffins, Johnny Carsons, Entertainment Tonights, Morning Shows, blah, blah, blah, who were able to get rich off the young, hopefuls kissing the asses of whoever would help them be seen, LONG before any of the actual talent was consistently turning a profit. Completely self -regenerating. You can burn up the lump of coal till it's all disintegrated, but the machine ALWAYS got fresh coal being shoveled in the fire, baby)
... is now flooded with Jimmy Kimmel, SNL, Paramount, Disney studios, which seems like normal that those sketches, clips, movie trailers would end up archived on youtube...
until you consider that youtubers are paid through Google Adsense, and receive a monetary amount per video play featuring ads that are part of the program. The success and general public hunger for these independent creators has multiplied the number of young, self-made millionaires over the last 10 years. So, in come the dinosaurs, dragging that dirty-old-bag of crooked-old-ways with them.
Now you got NBC, uploading individual sketches from SNL, a television show that makes its revenue from tv ads & endorsements, each video cashing in on adsense profits seperately, rivaling the numbers from the original airing of the whole episode. Jimmy Fallon, Dr. Phil... practically EVERYbody is clawing & scratching for that youtube money all the kids were syphoning away from them. Whatever.
Big, ugly business, but still business. Dog eat dog & all that.
But what about commercials? Who the fuck clicks on the new TIDE ad showing up in their youtube feed? SOMEbody, cause it's got, like, a bajillion clicks. Are companies drafting interns to generate views and cash in on adsense? Hey, I'm paranoid, but if stupid old ME thought of it...
So, you seen the new Star Wars trailer? Shit, EACH newer version, starting with the teaser? How many did you see on youtube? ...and when you click that movie COMMERCIAL, like magic, you gotta sit through a goddamn COMMERCIAL before you can watch the COMMERCIAL you voluntarily chose to endure. Shit. I'll be DAMNED if, half the time, the ad that comes up isn't another trailer for another movie, usually from a whole other studio. Think Disney/StarWars minds you got a sneak taste of GrownUps 3 while you were waiting to drool all over a 30-second montage of disjointed scenes arranged to grease the dollar bills out of your wallet come Christmas time? `</pre> They just got paid by Adam Sandler's scam of a company for you to wait out the 5 seconds to click away from his bullshit and get up in them Star Wars guts... several million times... by an unrelated company willing to pay the opponent team for the luxury of dropping a commercial on the front of their commercial... leading to Disney (only an example. This is some across the board shit) making millions off a commercial designed to set up an installment in a franchise that will bring them automatic billions. <pre>` It's Terry Gilliam level absurdity that we've indoctrinated ourselves, as a species, to accept as "successful business practices", as we dream of one day carving our very own little chunk of the abstract money scheme balogna. I don't pretend to have a better, more functional answer than: try to resist as much of the barrage as you can, of huckster salesmen who have studied the best psychological methods of Stockholming your oblivious ass into not only continuing to prop up their pyramid scheme and perpetuating their boss's greedy manipulation of the entire world by way of its set-up-to-fail economic machinations `</pre> but ALSO, to constantly strengthen your faith in the infallible logic of those same machinations with a passion that is prepared to DESTROY any anomalous dissenters, selfish enough to be randomly fertilized and born into their designated gangsign annotated factions dividing up larger, further established, gangsign brandishing nation-states, yet still possessing the ingratious self-serving personality defect of introspection, empathy & existential contemplation. ** incoming** __VOICE__OF__GREAT__MACHINATION__LEADER,__STIFFY__O'FOOFYSKINS______ <pre>` "The enemy is all around and they hate your way of life. They whisper corruption into the ears of our unsuspecting younger generations. They bombard you with an agenda of moral codes & ideals in direct conflict to the ones you were taught. If you love the random patch of land you literally had more of a chance to be born outside of than in `</pre> and you're not some kind of infidel, basking in the luxuries provided by your assigned locale while remaining unwilling to offer up your mortal life to assure its continuation, then you already know that the RIGHT thing to do, the divine purpose you feel pumping through your heart, is stand tall & be ready to hoist your team's flag should it fall. The enemy wants to see you fail so that it can pillage its way to the holy finish line which was divinely entitled to YOU and the rest of the good guys. It preaches demoralizing propaganda designed to weaken your resolve & raise doubt toward your righteous goals. It knows ways to steal the food from your family's table... even steal your established identity and celebrate its wicked victories by splurging on the fruit sewed by YOUR noble labors. This is your preconceived understanding of the truth. There are higher levels of truth that only pertain to you as part of a bigger picture, but you need not concern yourself with such perplexing pokings & proddings into the corners of your manufactured reality. Take comfort in the ebb & flow of a pristine, global bureaucracy that, on the surface, appears to malfunction as a chaotic dumpster fire of social upheaval, random acts of blatantly hateful terrorism and increasingly violent natural disasters reminding each & every one of us that we are vulnerable and the only shelter comes from the sinister embrace of the leaders we ourselves chose to govern us, simply because that is the way the world has worked for much longer than our insignificant participation would justify constructing a new means of stability. Best not to stress over such uncontrollable details. GREEN has always meant GO. RED has always signified a mandatory STOP. ...And that proverbial cheese at the end of the maze, ever taunting the entire roster of teams? It's laced with the affectionate tongue-kiss of cyanide, the ultimate reward for any group that is able to pull ahead of the hordes and slamdunk their Nerf football into the victory bonfire. IT'S MILLER TIME... Because being on the winning team isn't what's important: WHAT COUNTS IS THAT YOUR TEAM DESTROYED AS MUCH OF THE OPPOSITION'S LIFE & LIVELIHOOD AS WAS POSSIBLE." <pre>` Over moral posturings? Over indignant evildoings? In a race to prove to the creator that your team is comprised of his chosen people and is ready to accept the role as His Holy Assassins? Over the truth behind 9/11? Over the ongoing argument concerning the actual SHAPE of the planet & the legitimacy of the very science we thought we understood, but very well may have been meticulously devised to support our indoctrinated "understanding" of a globe-shaped world, hurling through space in a cosmic dance with the star, SOL, spinning on an axis that brings it around 360° every 24 hours and marking the outlines of our 24 hour day... 7 day week... our 12 month year... An indoctrination so effective, most of us never once stop to entertain the notion that, at its essence, the concept of time in this manner, the 7 day work week (uncannily similar to the 7 days required to create the world), the weather defining 12 months adhered to by the Gregorian calendar could very logically, and historically likely, be an immeasurable, blanket imprisonment of individual human perceptions, compressing the infinite possibilities of each reality into a much more predictable & controllable number. Wrangling in those erratic, chaos-prone, possible realities that could ultimately crash the entire capitalist cabal so dependent on limiting the imaginations & therefore, the entire concept of the fabric of reality & the universe across an entire planet's population. Outrageous, right? Borderline psychotic levels of paranoia, layered with simple, obnoxious denial and a shot or 2 of worst-case-scenario gullibility, YEARS worth of nonsensical research into the ravings of like-minded lunatics whose infectious delusions have consistently contributed to the disenfranchisement and downfall of multiple promising, yet dangerously curious intellects dating all the way back to the first significant population booms & those resultant social structures that merely sought to stifle the all too common, human urge to casually rape & kill each other on the slightest of whims. When viewed in THAT light, maybe that original intent wasn't so awful. Maybe somebody just had to think of something, like, QUICK.
WE INTERRUPT THIS LITERATAL ILLUSTRATION OF AN IMPLODING BRAIN'S LAST, DESPERATE GRASP AT UNDERSTANDING TO BRING YOU THIS TEMPORARILY DEBILITATING ANXIETY ATTACK...
