"I’m not really concerned with clothes. People put that on my shoulders. In actual fact, I’m pleased to see people walking around in outrageous things. They’re throwing off the chains of a society that was. It’s probably making England completely decadent, but so what. Billy Graham was just over there in England and if you walked around with him, you’d have seen it look all pretty decadent. I’d have to agree. He didn’t make any impact at all. Actually, it’s a forecast of the end of society. But I don’t care because I’ll be dead before it ends. If we’ve come this far in five years, it should really be something in another five. I’d like the new society to be a peaceful one but it won’t be, because violence seems to be the answer to every problem. Every fringe society must be experiencing this. We walk around with long hair and someone shouts something, so you give them an answer back which is a little sharp and which they don’t quite expect. Then they can’t give you an answer, so they come to fists. What sort of mentality is that? I can’t argue with a person like that.
It must be terrible for someone to have to fight in a war. I haven’t had to think about wars. It’s just something I haven’t had to contend with, really, I hadn’t realized what a big problem it is. I’ve just seen the horrors of it.
Basically, I must be a coward, but I just couldn’t shoot someone. I guess it’s different if they’re looking at you with a gun and you’re looking at them with a gun. You’d have to do it, though. I’d just be violently sick afterwards. I’d never forgive myself, anyway. I’m not the sort of person who’s the violent type. I’ve never never had a fight in my life. I’ve never put my fists up to anybody. I’ve never needed to. Only, as I say, through the long hair problem people have said things. But it’s never developed. Even if you say come on then, they still won’t do anything. Basically, they’ve still got no guts. But even if they did, I’d run a mile. It’s funny because you think, well, what are they going to do, and they don’t do anything. So they just wasted the whole time laughing at you. Perhaps they just laugh to reassure their own masculinity."
Jimmy Page from interview with Hit Parader magazine, March 1967