Lighthouse Venice Beach | Warkentin Associates | Yatzer

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Lighthouse Venice Beach | Warkentin Associates | Yatzer
Show apartment on the Werkbund ‘Neubühl’ housing project, Zurich, around 1934; chair, desk, chaise longue and shelves, by Marcel Breuer. © Photo Hans Finsler-Staatliche, Galerie MoritzburgHalle, Landeskunstmuseum Saxe-Anhalt, Hans Finsler collection.
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Classical Greece looms large in the country’s cultural heritage but when it comes to modern Greece, it’s the country’s customs and traditions that inform to a large extent its popular culture and that shape everyday life. Alas, modernity has been steadily sidelining folk culture, diminishing its relevance and obscuring its richness, not however if twenty-four-year-old Petros Kaminiotis has anything to do with it. Kaminiotis is the designer behind PlaymoGreek, a project that combines his favourite childhood toy with his passion for Greek folk culture. An adept folk dancer, he has been crafting elaborately detailed, miniature outfits for his Playmobils since he was five, both as a personal hobby and later as a way to showcase the fascinating complexity and astonishing variety of traditional Greek costumes to a much wider and younger audience.
Invented by Horst Brandstätter in 1974 as a toy that had “the maximum amount of play value for the minimum amount of plastic” – a push for sustainability spurred by the contemporaneous oil crisis – the 7.5 cm tall figure is one of the most recognizable in the world thereby rendering it the perfect model for Kaminiotis’ mission of cultural awareness. With several exhibitions under his belt, including at the National Historical Museum in Athens and the Hellenic Lyceum in Sydney, and a growing social media following, Kaminiotis has definitely been making an impact although, as he says, he still has a long way to go if he’s to depict the entirety of Greek folk costumes. Yatzer recently caught up with the young designer to ask him about his project, his passion for folk dancing, and his interest in photography.