#ylur

[legionnaireslover]

This is loving support for each other...

BC on the set of Sophie's video contribution for Sigur Ros album.

[sigvicious]

I never advertise products on my instagram though I've been offered. But my friend at @ylur.is knitted and gave me this wool sweater and since she put so much love into making it, I think its only fair that I support and promote it. Not only her, but the smaller scale local businesses. It's people like her with consciously made products that make a difference. #iceland #ylur #icelandicdesign #slowfashion (at Southern Peninsula) https://www.instagram.com/p/BoZWsTXBgLo/?utm_source=ig_tumblr_share&igshid=1fiwiyv1as9mk

[the--cumberbatches]

New behind the scenes of the music video for "Ylur" directed by Sophie Hunter via Aimie Sullivan

[the--cumberbatches]

[the--cumberbatches]

On the set of "Ylur" directed by Sophie Hunter for Sigur Rós. Via @/sophiehunterstudio on IG.

[the--cumberbatches]

"Ylur" directed by Sophie Hunter for Sigur Rós.

Watch the full video:

A few words about the inspiration and thought behind the video:

[shamois]

Say hi to Ylur, Lord of Fumbles and Stumbles, & His Awkward Light.

He is always there when you amke make a typo, or trip over, or just do something completely stupid by accident. His Awkward Light enjoys shining on these moments.

The Book of Ylur is called the Ytholfy. No one has read it yet due to it constantly getting lost.

(Man, I am on a doodling drawing ROLL. Ylur spawned from a typo I made while moderating a Twitch stream, and just sorta went from there!)